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Topic: Seth Alpert

Acquiring a Social Agency Is Sounding Less Sexy by the Month

Analytics, mobile and even direct are becoming hotter targets

Social media marketing is generating lots of buzz for brands, but interest in acquiring shops that specialize in it is another story. In the annual survey of marketing, media and tech…

Cheil Rounds Out Its Portfolio With Iris Deal

Welcomes a retail marketing specialist to the family

Cheil Worldwide's investment in retail marketing specialist Iris further rounds out the portfolio of agencies that Cheil has amassed in the past five years. Since 2008, the South Korean company has…

Agencies and Media Owners Aren't Interested in Owning Ad Tech

Would rather partner with such firms instead

Ad technology companies are hot, with some selling for as much as eight times what they earn before taxes. Nevertheless, a new survey finds that most ad agencies and media…

Poll: M&A Activity Will Rise in 2012

AdMedia's Seth Alpert talks to 'Adweek' about the findings

AdMedia Partners’ annual poll of marketing agencies and media outlets reveals a healthy appetite for acquisitions, with 59 percent expecting to participate in a deal this year—up significantly from 40…

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