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Topic: SessionM

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Facebook, Google and Twitter May Be Threatening Rewards-Based Mobile Ads Native mobile ads become industry's new focus

Over the last few years, a handful of mobile startups have emerged in what might be called the rewards-driven ad space. SessionM, Kiip and others have promised a better advertising…

February 10, 2014, 10:09 PM EST

Check-ins With A Commercial Twist Rewards given for retail visits

A new commercial check-in mobile ad product is now available to retailers. SessionM, a Boston-based digital ad firm, developed the offering for its hundreds of clients with apps, which are…

December 11, 2013, 1:12 PM EST

Are Apple's App Store Rankings for Sale? Trying to stop people from gaming the charts

Apple has made a concerted effort to ensure its App Store is a pure meritocracy. But that hasn’t stopped fringe vendors from promising to help developers buy their way to…

December 1, 2013, 9:57 PM EST

SessionM Says It Has a Better Solution for Mobile Targeting Company touts value of consumers' first-party data

Mobile advertising is growing rapidly, but the jury is still out on its effectiveness for brands. And targeting consumers with mobile ads is inherently tough, since there aren't cookies to…

October 9, 2013, 12:00 AM EDT

Rewards-Based Mobile Ads Perform Best, Per Study Data shows that consumers demand value

SessionM, in conjunction with researcher Millward Brown, is releasing a study today stating that consumers react positively twice as often to mobile ads when they get something valuable, relevant and/or…

June 17, 2013, 8:01 AM EDT

For Mobile Marketing That Really Works, Just Look to Asia Korea and Japan are crushing it with innovative gaming and commerce executions, and a more receptive audience

Are we ever going to catch up to Asia? It’s a refrain heard far more frequently on our shores in recent years. Take automobiles. The Detroit versus Tokyo battle has resulted…

February 11, 2013, 12:02 AM EST

They Might Be Giants From Google to startups like Square, a look at seven would-be mobile titans

Lars Albright Founder and CEO SessionM Lars Albright is in the mob. Two mobs, in fact. Not the real mob, of course, but the sort of metaphorical mobs that spring up in technology…

February 11, 2013, 12:01 AM EST

iAd Creator Takes Another Swipe at Better Mobile Ads Startup SessionM borrows from gaming world to spice up creative

Mobile advertising is growing at a healthy clip. But despite the explosion in consumption by consumers, the medium has failed to capture the imagination of advertisers. Apple’s iAd initiative has…

March 6, 2012, 10:00 AM EST

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