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Topic: SessionM

CPG Marketers Are Going Digital With Loyalty Programs

Use third-party data efforts to connect with consumers

Not long ago, packaged-goods brands were accused of being slow movers in digital. Now, that reputation is changing as more marketers enlist social media and mobile to link loyalty programs…

Mobile Marketing Startup Taps Data Firm to Measure Sales Impact

SessionM using Datalogix to unlock consumer behavior

Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the…

Facebook, Google and Twitter May Be Threatening Rewards-Based Mobile Ads

Native mobile ads become industry's new focus

Over the last few years, a handful of mobile startups have emerged in what might be called the rewards-driven ad space. SessionM, Kiip and others have promised a better advertising…

Check-ins With A Commercial Twist

Rewards given for retail visits

A new commercial check-in mobile ad product is now available to retailers. SessionM, a Boston-based digital ad firm, developed the offering for its hundreds of clients with apps, which are…

Are Apple's App Store Rankings for Sale?

Trying to stop people from gaming the charts

Apple has made a concerted effort to ensure its App Store is a pure meritocracy. But that hasn’t stopped fringe vendors from promising to help developers buy their way to…

SessionM Says It Has a Better Solution for Mobile Targeting

Company touts value of consumers' first-party data

Mobile advertising is growing rapidly, but the jury is still out on its effectiveness for brands. And targeting consumers with mobile ads is inherently tough, since there aren't cookies to…

Rewards-Based Mobile Ads Perform Best, Per Study

Data shows that consumers demand value

SessionM, in conjunction with researcher Millward Brown, is releasing a study today stating that consumers react positively twice as often to mobile ads when they get something valuable, relevant and/or…

For Mobile Marketing That Really Works, Just Look to Asia

Korea and Japan are crushing it with innovative gaming and commerce executions, and a more receptive audience

Are we ever going to catch up to Asia? It’s a refrain heard far more frequently on our shores in recent years. Take automobiles. The Detroit versus Tokyo battle has resulted…

They Might Be Giants

From Google to startups like Square, a look at seven would-be mobile titans

Lars Albright Founder and CEO SessionM Lars Albright is in the mob. Two mobs, in fact. Not the real mob, of course, but the sort of metaphorical mobs that spring up in technology…

iAd Creator Takes Another Swipe at Better Mobile Ads

Startup SessionM borrows from gaming world to spice up creative

Mobile advertising is growing at a healthy clip. But despite the explosion in consumption by consumers, the medium has failed to capture the imagination of advertisers. Apple’s iAd initiative has…

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