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Topic: Sesame Street

Michelle Obama: Marketing Can Make America Healthier

FLOTUS looks back on her campaigns to encourage smart lifestyle choices

I don't think I ever could have imagined that, as first lady, I would appear in an episode of Billy on the Street to promote fruits and vegetables and would…

Cookie Monster Is Even More Impatient in This Great Bonus Footage From the Apple Ad

Fun stuff from TBWA

Fake behind-the-scenes footage, where celebrities are playing exaggerated versions of themselves, can be fun if a bit narcissistic. Luckily, that's not the case for Cookie Monster in Apple's latest iPhone…

To Keep Children Engaged During Prime Time, PBS Will Launch a 24/7 Kids Network

PBS Kids will air (and stream) later this year

Viewers might have wondered if PBS was rethinking its commitment to children's programming after it allowed HBO to snap up Sesame Street last summer. But today the network announced a…

For New York-Based Agency Kettle, Digital Is in Its DNA

Moving from smartphone to smartwatch apps

Specs Who (L. to r.) Co-founder and technical director Tyler Peterson, strategy director Paul Munkholm, partner and managing director Lauren Kushner, and co-founder and creative director Olivier Peyre What Digital agency Where New…

Sesame Street Will Look Very Different When It Moves to HBO

A new theme song, revamped set and shorter episodes

For the past 45 seasons, fans of Sesame Street have sung along to the show's classic theme song: "Can you tell me how to get, how to get to Sesame…

New Episodes of Sesame Street Will First Air on HBO, Not PBS

Here's how you can get to the iconic program: pay TV

Iconic children's television series Sesame Street is on the move, heading to subscription-TV network HBO, in a first-of-its-kind deal. Sesame Street and HBO have inked a five-year partnership, calling for all…

Bert and Ernie to Plug Veggies to Kids

Sesame Workshop waives license fees for use by produce marketers

Families and children could soon see Big Bird popping up on displays of broccoli, or Ernie next to a basket of apples. In a two-year arrangement announced Wednesday by First Lady…

YouTube Launches Subscription Offering

Pilot partners include Sesame Street and UFC

YouTube is officially launching a paid subscription service for its content partners. As has been widely reported, the Web video giant is looking to providing its growing collection of content partners…

Top 10 Commercials of the Week: Dec. 28 - Jan. 4

Nike disses the NHL, Fiat raps about motherhood and Pixar goes back to college

This week, cigarettes get tumorous and even more disgusting in a new PSA, Cookie Monster quickly breaks his New Year's resolution and Apple's timing is off in its promotion of…

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