Topic: Sesame Street

Bert and Ernie to Plug Veggies to Kids

Sesame Workshop waives license fees for use by produce marketers

Families and children could soon see Big Bird popping up on displays of broccoli, or Ernie next to a basket of apples. In a two-year arrangement announced Wednesday by First Lady…

YouTube Launches Subscription Offering

Pilot partners include Sesame Street and UFC

YouTube is officially launching a paid subscription service for its content partners. As has been widely reported, the Web video giant is looking to providing its growing collection of content partners…

Top 10 Commercials of the Week: Dec. 28 - Jan. 4

Nike disses the NHL, Fiat raps about motherhood and Pixar goes back to college

This week, cigarettes get tumorous and even more disgusting in a new PSA, Cookie Monster quickly breaks his New Year's resolution and Apple's timing is off in its promotion of…

Cookie Monster Falls Off Wagon Early in 2013 in Google's New Year Spot

Old, sugary habits die hard

Going cold turkey was never the best strategy for Cookie Monster in ramping down his cookie intake. You've got to step down gradually from all that sugar. That's the main…

Obama Ad Ruffles Big Bird's Feathers

Sesame Workshop says it's nonpartisan

Big Bird may have gone to Congress to push the government to preserve public broadcasting budgets, but that doesn't mean the Sesame Street character likes to be in the thick…

Jim Henson Co.'s Schube: Romney 'Looks Stupid'

Backlash to candidate's Big Bird remark continues

Don’t mess with Big Bird. As if the Twittersphere backlash to Mitt Romney’s presidential debate promise to cut federal funding to PBS—and by extension, Sesame Street—were not enough, Peter Schube, president…

Cookie Monster Records Video, Wants You to 'Share It Maybe'

Muppets return with another viral

The Muppets are back with another viral video. It's their first big one since 2010, and this time it's on the Sesame Street property. Using a format they've exploited since…

First Mover:

The Black Eyed Peas frontman, having conquered hip-hop, now wants to take on Sesame Street

Specs Age 37 New venture LidoKidos You’ve created a new company, LidoKidos, to produce a line of children’s media content. What inspired you?  In 2009, we put out The E.N.D. and “Boom Boom Pow.”…

Digital-Only Kids' Brands Lag Established TV Rivals

Advertisers still spooked by risk of being near inappropriate content

The kids’ marketplace offers one of the odder contradictions in media. No other demographic has adopted new digital platforms faster. And perhaps no other ad market has been slower to…