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Topic: Serviceplan

Ad of the Day: Gus Van Sant Directs Trio of Breathtaking Spots for the BMW i8 Leaning on category conventions while upending them, too

Leave it to the auteur Gus Van Sant to take some of automotive advertising's biggest clichés—self-glorifying narration over footage of a luxury car in the desert—and somehow still turn them…

May 14, 2014, 11:51 AM EDT

Germany's Serviceplan Repeats as Grand Prix Winner in Design Sustainability report on single store receipt

CANNES, France—Serviceplan in Munich, Germany, walked off with its second straight Design Lions Grand Prix here tonight, winning this time for embedding a store's sustainability report on a single shopping…

June 19, 2013, 3:30 PM EDT

Solar-Powered Annual Report Honored With Design Grand Prix German agency Serviceplan basks in the sunlight

CANNES, France—An Austrian solar company's solar-powered annual report, whose text and graphics can be seen only in sunlight, continued its impressive run through the advertising awards shows this year by…

June 20, 2012, 3:35 PM EDT

BMW now etching its logo onto your eyelids

A recent BMW movie-theater ad in Germany burned an image of the automaker's logo on the backs of viewers' eyelids—just in case any of them didn't already associate the brand…

December 20, 2010, 12:02 PM EST