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Topic: Serta

Type
Tempur Sealy Picks Media Shop Amid Flurry of Mattress Reviews Assignment includes Tempur-Pedic, Sealy brands

The mattress business has seen a big bounce in reviews this year. In June, Sleepy's awarded its creative business to Publicis Kaplan Thaler and last week Initiative won Serta's media account.…

December 4, 2013, 1:50 PM EST

Initiative Wins Serta's Media Account Succeeds Doner on the business

Serta has shifted its media business to Initiative after a review. The Interpublic Group shop will handle planning and buying of media in traditional and digital channels. Annual media spending is…

November 26, 2013, 2:25 PM EST

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