Topic: Sergio Marchionne

At Last, Chrysler Confirms Super Bowl Appearance

3 new ads to break during game, at halftime

Chrysler finally acknowledged its return to the Super Bowl today, saying that it will unveil three new ads. In a two-sentence statement, the automaker—now known corporately as Fiat Chrysler Automobiles—said the…

Chrysler Is Mum About Rumors of a Bob Dylan Super Bowl Ad

No comment on Billboard report

Chrysler is not discussing reports that it has bought time on Sunday's Super Bowl and will air an ad starring Bob Dylan. None other than Chrysler CEO Sergio Marchionne hinted to…