Topic: Serena Williams

Why Brands Are Finally Choosing More Female Athletes for Big Endorsement Deals

Women are no longer sitting on the sidelines

In the male-centric sports world, where the likes of LeBron James score $65 million in endorsement deals, female athletes have largely been an afterthought. But thanks to a constellation of…

Beats By Dre Returns Gatorade's Serve With Its Own Flashy Serena Williams Ad

But whose spot is the winner?

It's fun—though perhaps not for the brands—when a big celebrity appears in two major ad campaigns in the same week. It's now happened this week with Serena Williams, who appeared…

Ad of the Day: A Young Serena Williams Sees the Future in This Excellent Gatorade Spot

Legend in the making

A new commercial from TBWA\Chiat\Day for Gatorade features tennis star Serena Williams as a young girl, when a reporter asked her what player she'd most like to emulate as an…

12 Intriguing Digital Marketing Stats From the Past Week

How Serena won on social media, too

The past week has been filled with great data points about many things—particularly the dominance of Serena Williams and Apple. Here are the 12 most interesting numbers we came across: 1.…

Infographic: Tennis Stars Use Social Media to Showcase Brands

Leveraging large followings in endorsement deals

Tennis is hard to match when it comes to the power of social media: only the NBA and soccer have more average followers per player, according to exclusive research from PMK BNC.…

Right on Cue, Beats by Dre Smashes an Ace of an Ad With Serena Williams

Not all trophies and glamour

It's a good time to make an ad with Serena Williams, and Beats by Dre has done a particularly good job of it. Hot off the tennis star's sixth U.S.…

Study: Athletes Send Mixed Messages to Youth by Marketing Junk Food

LeBron James, Peyton Manning, Serena Williams are the worst offenders

LeBron James, Peyton Manning and Serena Williams are tops in their sports and make great spokespeople for any marketer. But they are also at the top of a less-flattering ranker—endorsing…

Apple's 'Do Not Disturb' iPhone Ad Is Brilliant, but Terribly Timed

Williams sisters shine, feature suddenly doesn't

Apple takes a stroll in dreamland in this superb spot highlighting the iPhone 5's "Do Not Disturb" feature, which silences the ringer on calls during overnight hours (or any hours…

Condoleezza Rice Models Cleveland Browns Jersey in NFL Ad

Grey campaign pushes league's women's apparel

Despite some brief yet fevered speculation a month ago, Mitt Romney did not choose Condoleezza Rice as his running mate. But that's OK, she got another gig—NFL fashion model. The…