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Topic: Sequential messaging

Snapchat Is Now Pitching Brands on Sequential Video Ads

Letting advertisers run longer creative

Snapchat is encouraging brands to run longer video by buying bigger packages of ads. According to sources, Snap has started pitching brands on a new type of ad package called sequenced…

This Is Advertising’s Next Great Leap Forward

Right message, right person, right time

The next leap in advertising is literally the ability to leap across screens. Picture a brand’s multipart marketing story that begins on your tablet and ends on your smartphone. Sequential messaging…

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