Topic: September 11

This Guy's Replies to 9/11 Brand Tweets Sum Up Everything That's Wrong With 9/11 Brand Tweets

Should marketers say anything today?

Brands that try to get in on the social conversation around 9/11 can come off as crass and opportunistic. But it takes a witty foil to really show how dumb…

Brands Miss the Mark With 9/11 Tweets

A roundup of the best and worst

Sept. 11 is a difficult time for brands to take on Twitter. While some industry observers applaud brands that try to inject themselves into social chatter, more often than not,…

GroupM Inks 20-Year Lease for 3 World Trade Center

Will consolidate Midtown offices by 2017

GroupM has signed a 20-year office lease in 3 World Trade Center that will entail 516,000 square feet in the tower, scheduled to open in 2017. The WPP-owned media agency…