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Topic: Sephora

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Wexley School for Girls Is Neither a School nor Exclusively Female Agency creates fan bases around brands

Specs Who Partners and executive creative directors Ian Cohen (l.), Cal McAllister What Ad agency Where Seattle offices Wexley’s crazy name, perhaps the oddest in the business, is a point of pride for this…

July 11, 2013, 6:47 AM EDT

Starbucks Cherry-Picks Sephora to Fill CMO Role Sharon Rothstein jumps to coffee giant

Starbucks today named Sharon Rothstein as its new global CMO, pulling the industry vet away from women's fashion retailer Sephora—where she served as svp of marketing since May 2009. The coffee…

March 18, 2013, 2:31 PM EDT

Facebook Card's Big Implications for Advertising, Shopping New gift card business could help tie online ads and offline purchases

During Facebook’s earnings call on Wednesday, CFO David Ebersman said the company’s Gifts service contributed a “very small” portion of the company’s $5 million in miscellaneous revenue—and the expectation is…

January 31, 2013, 3:32 PM EST

Pinfluencer Adds Image Recognition Tech to Pinterest Analytics Platform Firm eventually plans to add SKU-level matching

Pinterest attribution can be complicated for marketers. The main issue is that someone could pin a product image from one page on a brand’s site, but that page could feature…

January 29, 2013, 5:01 AM EST

Pinfluencer Brings Pinterest Contests to Brands' Sites, Facebook Pages Gilt, eBay, Sephora have signed on at launch

Many social marketers cut their teeth running contests and sweepstakes on Facebook, and social marketing software companies like Wildfire built their businesses helping brands manage those campaigns. Now, Pinfluencer wants to…

October 18, 2012, 7:00 AM EDT

Retailers Pin Hopes on Christmas Brands relying on social to boost sales this holiday season

With retailers ringing up unusually high sales using Pinterest—arguably the year’s biggest digital-platform sensation—marketers are getting ready to pin holiday gift ideas and seasonal content like glittering ornaments to a…

October 16, 2012, 7:11 AM EDT

SapientNitro: Major Retailers Lack In-Store Digital Savvy Bloomingdale's and Sephora are lone bright spots among retailers

SapientNitro is releasing a 156-page report today that rates retail brands on whether or not they are using digital signage and other interactive features in their stores well. A number…

October 9, 2012, 10:30 AM EDT

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