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Topic: Sensa

FTC Puts Media on Notice Over Deceptive Weight-Loss Ads

'Gut Check' targets major outlets

The Federal Trade Commission has put the advertising media on notice, launching a program called “gut check” to enlist them to spot bogus claims and reject deceptive weight-loss ads. The new…

Sprinkle, Eat and Pay Up Big Time: Sensa Sheds $26.5 Million to Settle FTC Charges

Sensa is 1 of 4 fad diet products swept up in FTC enforcement sting

Sensa, the heavily advertised weight-loss product that promised dieters all they needed to do to was “sprinkle, eat and lose weight” will pay a hefty $26.5 million to settle charges…

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