Topic: self-serve buying

Pinterest Fully Opens Its Ad Spigot to Every Small and Medium-Sized Advertiser

Increases targeting options from 30 to 420 interests

Pinterest ads are getting more pointed. After 18 months of beta testing a self-serve platform that lets brands buy ads, the site is opening the tool to all small and…

How Dumb Money Will Lead to Twitter Ad Anarchy

GroupM Next report looks at dynamics of online ad auctions

Twitter's self-serve ads platform, which started rolling out a last month, is expected to give the company a much-needed revenue boost from thousands of expected new advertisers. But a new…