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Topic: Select Resources International

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TurboTax Contacts Creative Agencies Brand's media spending hovers around $100 million a year

As TurboTax emerges from the dust of a hyper-competitive tax-preparation season, the brand is already thinking about next year. TurboTax, a San Diego-based unit of Intuit, has contacted creative agencies—via a…

May 16, 2013, 2:44 PM EDT

Kohl's Hires Zenith for Media Selection follows three-month review

Kohl's has confirmed its hiring of Zenith for media planning and buying. In a statement, a Kohl's representative said, "We believe that they will help us deliver on our marketing strategy…

March 15, 2013, 5:16 PM EDT

Hill Holliday Wins Capella University's Biz Succeeds Cole & Weber as lead shop

Hill Holliday is going back to school, 21st century style. The Interpublic Group shop has landed the creative and media business of Capella University, a school that exists solely online and…

March 1, 2013, 2:10 PM EST

Staples Issues RFP in Bid to Consolidate Roster shops include McCann, MediaCom, Razorfish

Staples has circulated a request for proposals in an effort to consolidate all of the company’s integrated communications efforts, sources said. Staples' roster shops include McCann Erickson, whose ads featured the…

February 19, 2013, 1:04 PM EST

Kohl's Confirms Media Agency Review Universal McCann is incumbent

As if the holiday season isn’t hectic enough for the marketing department at Kohl’s, the company confirmed it has launched a review of its media account. Universal McCann is the…

November 28, 2012, 8:13 PM EST

Southwest Airlines (Finally) Selects a Shop New agency to craft new brand positioning

Finally, there's a winner. Southwest Airlines has hired TBWA\Chiat\Day for a key creative assignment after a lengthy review. The Omnicom Group shop's Playa del Rey, Calif. office will handle the business.…

July 3, 2012, 1:51 PM EDT

Taco Bell Shifts Its Digital Business Draftfcb's loss is Digitas' gain

Talk about opening with a bang. A month after opening its doors, the San Francisco office of Digitas is taking on Taco Bell's digital business, albeit with help from colleagues…

July 2, 2012, 6:07 PM EDT

Kohler Co. Selects New Lead Creative Shop Arnold New York succeeds GSD&M

Kohler Co. has found a new home. The New York office of Arnold has won the home-fixture company’s creative business after a review. The assignment includes traditional and digital advertising that…

May 1, 2012, 10:42 AM EDT

Blue Diamond Growers Taps Creative Shop Y&R's first work is expected in July

The San Francisco office of Young & Rubicam has added some nuts to its account roster. Blue Diamond Growers, the Sacramento, Calif.-based cooperative behind Blue Diamond Almonds, Nut Thins crackers, Almond…

April 20, 2012, 1:44 PM EDT

Southwest Airlines' Review Enters Final Stages Carrier is rethinking positioning after gobbling up AirTran

Southwest Airlines’ search for strategic and creative help has reached the final four stage. The remaining contenders, which sources identified as TBWA\Chiat\Day in Playa del Rey, Calif.; Deutsch LA in Marina…

April 9, 2012, 7:41 PM EDT

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