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Kohl's Confirms Media Agency Review Universal McCann is incumbent

As if the holiday season isn’t hectic enough for the marketing department at Kohl’s, the company confirmed it has launched a review of its media account. Universal McCann is the…

November 28, 2012, 8:13 PM EST

Southwest Airlines (Finally) Selects a Shop New agency to craft new brand positioning

Finally, there's a winner. Southwest Airlines has hired TBWA\Chiat\Day for a key creative assignment after a lengthy review. The Omnicom Group shop's Playa del Rey, Calif. office will handle the business.…

July 3, 2012, 1:51 PM EDT

Taco Bell Shifts Its Digital Business Draftfcb's loss is Digitas' gain

Talk about opening with a bang. A month after opening its doors, the San Francisco office of Digitas is taking on Taco Bell's digital business, albeit with help from colleagues…

July 2, 2012, 6:07 PM EDT

Kohler Co. Selects New Lead Creative Shop Arnold New York succeeds GSD&M

Kohler Co. has found a new home. The New York office of Arnold has won the home-fixture company’s creative business after a review. The assignment includes traditional and digital advertising that…

May 1, 2012, 10:42 AM EDT

Blue Diamond Growers Taps Creative Shop Y&R's first work is expected in July

The San Francisco office of Young & Rubicam has added some nuts to its account roster. Blue Diamond Growers, the Sacramento, Calif.-based cooperative behind Blue Diamond Almonds, Nut Thins crackers, Almond…

April 20, 2012, 1:44 PM EDT

Southwest Airlines' Review Enters Final Stages Carrier is rethinking positioning after gobbling up AirTran

Southwest Airlines’ search for strategic and creative help has reached the final four stage. The remaining contenders, which sources identified as TBWA\Chiat\Day in Playa del Rey, Calif.; Deutsch LA in Marina…

April 9, 2012, 7:41 PM EDT

RadioShack Selects New Creative Agency Incumbent Butler, Shine declined to defend

The Shack has a new lead agency. The New York office of Grey won RadioShack's creative account after a review, according to sources. The WPP agency succeeds Butler, Shine, Stern &…

April 6, 2012, 11:33 AM EDT

Southwest's Semifinalists' List Is Long At least 8 shops advance in creative review

Southwest Airlines isn't lacking in choice for agencies. At least eight shops have advanced to the visitation round of the airline's creative review. Airline marketing executives chose the shops based on their…

March 26, 2012, 7:40 PM EDT

Southwest Mulls New Strategy in Creative Search RFP cites business growth, copycat rivals

Don’t be fooled by its name. Southwest Airlines is a big national player and, with its $1 billion acquisition of AirTran, will begin to start flying to Mexico and the…

March 15, 2012, 3:23 PM EDT

Verizon Expects Quick Turnaround in Digital Review Marketer aims to complete search in March

At least at onset, Verizon Wireless has an aggressive timetable for completing its digital creative review. The telecommunications giant hopes to complete the process in just two months, according to its…

January 18, 2012, 5:48 AM EST

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