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Topic: Sega

SS+K Finds New Creative Chief at Mother Hershfield assumes the CCO role next month

SS+K has reached into Mother to fill its top creative role. Bobby Hershfield, a creative lieutenant at Mother who worked on brands such as Target, J.C. Penney, Johnson & Johnson and…

July 30, 2012, 11:30 AM EDT

Put a Ring on It (or Five): Olympics-Themed Spots Soar P&G, Coke score in Ace Metrix ad survey

The opening ceremonies of the 2012 London Games aren’t set to unfold for another week, but already the competition for the best Olympics-themed advertising is starting to heat up. According to…

July 20, 2012, 3:51 PM EDT

Sega pioneering pee-activated urinal games

Sega is installing urinal gaming systems around Tokyo that allow you to play games with your fluids. A pressure sensor in the urinal measures the strength and location of …

January 7, 2011, 3:15 PM EST

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