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Topic: Sega

Sega's Comic-Con Activation Involves a 7-Foot Alien Egg

Brands promise to go big this week

Comic-Con kicks off on Thursday in San Diego, and brands will no doubt try to out-do one another on the premises in and around the city's Gaslamp Quarter downtown district.…

Disney's Frozen Coming to Messaging Apps in Sticker Form

TextPride gets rights to sell characters on phones

Disney's Frozen is coming to messaging apps in sticker form. The animated blockbuster has been merchandised, advertised, digitized—and now there's a licensing deal to bring the characters to apps like…

SS+K Finds New Creative Chief at Mother

Hershfield assumes the CCO role next month

SS+K has reached into Mother to fill its top creative role. Bobby Hershfield, a creative lieutenant at Mother who worked on brands such as Target, J.C. Penney, Johnson & Johnson and…

Put a Ring on It (or Five): Olympics-Themed Spots Soar

P&G, Coke score in Ace Metrix ad survey

The opening ceremonies of the 2012 London Games aren’t set to unfold for another week, but already the competition for the best Olympics-themed advertising is starting to heat up. According to…

Sega pioneering pee-activated urinal games

Sega is installing urinal gaming systems around Tokyo that allow you to play games with your fluids. A pressure sensor in the urinal measures the strength and location of …

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