Advertisement

Topic: Secret

Ad of the Day: Secret Took Viewers by Surprise With This Ad on 'The Bachelorette'

W+K highlights another stressful moment in a memorable way

The Bachelorette is a show with notoriously pretzel-like gender dynamics. On the one hand, the ABC dating program puts a woman in total control of the traditionally patriarchal dating structure—and undercuts…

Why One of Advertising's Iconic Creative Leaders Believes the Agency Model Will Survive

Susan Credle on reinvention, change and diversity

When FCB announced last June that it was hiring Susan Credle as global chief creative officer, it marked the end of an era for Leo Burnett as well as a…

Whisper Hits 20 Million Monthly Users, Doubling Its Audience in 6 Months

Secret's demise probably helped

Whisper now has 20 million monthly users, which is twice as many as the anonymity-based messaging app claimed in May. What's changed since that last batch of user data? The…

Coke Tests Whisper's Advertising Potential in the Most Perfect Way

Is the anonymous Web here to stay?

Anonymous sites and apps have had their share of publicity problems in recent months, but should brands give up on them altogether? Coca-Cola doesn't seem to think so, based on the…

When It Comes to Naming Your Startup, Simple Is Better

Doostang? Thoof? Tech companies move from bizarre to brand-friendly

Ever hear of Doostang? Probably not. The careers site, born during the Web 2.0 era, ended up as a poster child for oddly named digital companies. Its Wiki page reveals…

Fraternity Brothers Fight Over Ownership of Fast-Growing Mobile App

Lawsuit says Yik Yak founders owe their friend a share

A story of "betrayal" and "greed"—it's a story as old as apps themselves. And now a fraternity brother is claiming he was robbed of his stake in Yik Yak, a…

Whisper App Accused of Not Being Anonymous After All

Company denies Guardian's reports of tracking users

Dark social just got darker. Indirect Snapchat leaks were only the beginning. Now, our trusted anonymous apps like Whisper aren’t so trusted after The Guardian found that the company tracks…

Yik Yak Is Hot With the Cool Kids, and Now It's in Facebook's Crosshairs

Anonymous, location-based app surges in popularity

Any attention is good attention, even if it's from Facebook looking to crush your fledgling startup. That's kind of how the founders of Yik Yak look at recent double-edged praise…

Facebook Reportedly Launching an App Designed to Hide Your True Identity

A shift toward anonymity?

Facebook wants you to be just as comfortable sharing sensitive information as you are broadcasting mundane details, so the social network is planning a new, anonymous sharing app, according to…

Do Anonymous Apps Enable Cyberbullying?

One activist says they have a long way to go

Do apps like Whisper, Secret and Ask.fm, which let their users mask their identity, give voice to cyberbullying and other bad behavior? Mike Dreiblatt, president of the activist group Stand…

Advertisement
Advertisement