Topic: Secret Weapon Marketing

Jack in the Box Has Dropped the Ad Agency Created to Run Its Account

Secret Weapon Marketing invented iconic Jack character

Dick Sittig—the ad industry veteran who created the Energizer Bunny and Jack Box, spent more than two decades crafting campaigns for the Jack in the Box burger chain and founded…

Horizon Picks Up More Honda Dealer Work

Adds 8 in Phoenix to 49 in Southern California

Horizon has won media planning and buying for a Honda dealer association covering eight dealers in and around Phoenix, Arizona. The independent agency picked up the Valley Honda Dealer Association account…

Jack in the Box Super Bowl Campaign Weds TV, Digital

Spot leaks tomorrow to select consumers

Jack in the Box thinks consumers will love its new BLT Cheeseburger so much they’ll want to marry it—at least that’s the premise of the quick-service restaurant chain’s regional Super…