second-screens | Adweek second-screens | Adweek

Topic: second-screens

The Type of Second-Screen Apps That Keep Users Engaged the Most How advertisers can best leverage them

These days, advertisers have to plan their TV strategies with second-screen viewing in mind. But not all co-viewing behavior is the same. A series of studies by Time Warner Medialab…

September 22, 2013, 10:20 PM EDT