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Topic: Second-screen

The Super Bowl Is Turning Into Digital Advertising's Biggest Day

Brands invest in online campaigns, not just TV spots

As Super Bowl audiences demand more second-screen content and as online ad opportunities expand, brands are aggressively growing their presence beyond merely multimillion-dollar TV spots. It's about so much more than…

Cinemas Are Teaming Up With Shazam for a Blockbuster Mobile Ad Experience

Could open up opportunities in other new venues

Despite incremental growth in second-screen viewing, marketers still haven’t cracked the code on how to effectively advertise to smartphone users who are also watching TV. But brands are hoping that…

Twitter’s 2014 Strategy: The Intersection of Video and Data

True second-screen targeting

Twitter is doubling down on its second-screen pitch. The company has been meeting with agencies and brands since the beginning of the year, showing off its ad product road map in…

What Pepsi Discovered by Monitoring Millennials During the VMAs

TV vs. second screens

As a brand that has long had event sponsorship at the heart of its marketing formula, Pepsi sought a more scientific way to study the correlation between TV viewing and…

VivaKi Study: 2/3 of Zeebox Use Happens During Commercials

Researchers see high clickthrough rates when apps launch simultaneous ads

It turns out that two-thirds of in-program social TV use happens during the commercial breaks, according to a study by research group The Pool (a division within VivaKi). Per the study,…

Social-Commerce Channel Coming to QVC.com

Shopping site takes cues from Pinterest

Cable shopping channel QVC sees itself as inherently social—in the offline sense—because while watching, consumers can discover products they never thought they wanted but end up buying because of the…

Meet the Press Strikes Second-Screen Sponsorship With Shell on Zeebox

App will offer exclusive content

This summer, Meet the Press viewers using the second-screen app Zeebox will be presented with exclusive content sponsored by Shell, including photos from the Sunday talk show and surveys centered…

It's Game On for Second Screen

While CBS secures separate ad deals for Super Bowl live stream, NFL and Verizon intercepts with big smartphone play

There’s not a lot of common ground between digital media and television, but huge live events—especially the Super Bowl—are just as important for both media because they guarantee vast numbers…

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