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Topic: second quarter

Ad Spending Growth Declined in the Second Quarter

P&G is among the marketers spending significantly less, Kantar Media reports

Ad spending growth in the U.S. slowed significantly in the second quarter, according to a report from Kantar Media. According to the report, ad spending for the quarter increased by just…

AOL's Ad Business Gets Boost From Adap.tv and Programmatic

Sales up 20%

AOL's ad business was up 20 percent last quarter thanks to its programmatic push and Adapt.tv. CEO Tim Armstrong announced quarterly results today, posting $606.8 million in overall revenue, up 12…

Rocket Fuel's Deal to Buy [x+1] Propels It Into Marketing Cloud Territory

Acquisition costs roughly $200 million

Rocket Fuel is buying data technology platform [x+1] in a deal that is worth about $200 million. Rocket Fuel also announced quarterly results today, generating $92.6 million in revenue, up…

Twitter Is Considering Any Change That Will Convert Visitors to Logged-In Users

Even filtering tweets

Twitter has 271 million users who are active and logged in, but then there are many more visitors who never announce themselves. This is the biggest challenge facing CEO Dick…

Twitter Revenues Surge as It Surpasses 270 Million Monthly Users

Ad sales jump 129%

Twitter is hauling in users and ad dollars, giving the company a new of air of confidence. The tech notable announced its second-quarter performance today, including a 129 percent year-over-year jump…

Ad Prices at Facebook More Than Doubled Last Quarter

Brands compete to be seen

Facebook News Feed is getting more expensive. The price of an ad on the social network more than doubled last quarter, Facebook said today after delivering second-quarter results that impressed…

Netflix Meets Expectations in Second Quarter

CEO reiterates stance on net neutrality

Netflix reported that it met expectations for revenue and earnings per share at $1.34 billion and $1.15, respectively, Business Insider reported. According to TechCrunch, Netflix actually slightly exceeded analyst expectations for…

Publicis Groupe Posts Weak Results

CEO Maurice Lévy braces for a 'difficult' year

Publicis Groupe delivered disappointing second-quarter and first-half results, with chief Maurice Lévy saying 2014 will “be a difficult year.” The French holding company posted flat organic growth in the second quarter,…

Omnicom's Net Income Grew 13% in Q2

Revenue growth exceeded Wall Street's expectations

Omnicom Group generated net income of more than $318 million in the second quarter, up 13 percent from the same period last year. Revenue for the quarter grew 6 percent to…

Google's Ad Dollars Keep Rising Thanks to Smart and Stealthy Moves

Shopping ads and text formats drive revenue

Advertiser spending was up about 20 percent at Google last quarter, and market experts said some of the company's strongest initiatives such as enhanced campaigns and shopping ads are helping—even…

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