Topic: Seattle Seahawks

5 Tips From Progressive's CMO on Building a Brand That Cuts Through the Clutter

Starts with fresh content and a cast of characters

In a competitive, jam-packed category like insurance, it can be difficult to reach consumers in an interesting and relevant way. Over the years, Progressive has managed to portray itself as…

These NFL Teams Lead the League in Digital Engagements Heading Into the New Season

Another win for Brady and the Patriots

Love 'em or hate 'em, you can't deny the New England Patriots drive the conversation more than any other team in the National Football League, and we have the data…

This Top 10 List of Sports Content Creators Shows a Major Consumer Shift

ESPN competes with FC Barca, Red Bull, Dude Perfect

Social media is rapidly transforming sports content, with fans increasingly devouring user-generated entertainment alongside media featuring the pros. Even powerhouse ESPN has gotten into the user-gen game, running a regular feature…

Brands Tap Into the Growing Fervor Around the U.S. Women's World Cup Run

Coke goes patriotic, Seahawks get funny

The U.S. women's soccer team thrilled its fans last night by defeating Germany 2-0 to advance to the Women's World Cup final. And while only a modest number of brands were…

Here Is Why Twitter Still Beats Facebook for Super Bowl Brands

A sea of stats show how the huge platforms performed

So who won the Facebook-Twitter Bowl? Last night's game attracted a record number of viewers and became the most tweeted Super Bowl. It also was the most active on Facebook, where 65…

Marshawn Lynch Finally Talks ... in Funny, Weird Ads for Skittles and Progressive

Seattle running back becomes a whole lot 'awesomer'

Those who follow the saga of Seattle Seahawks running back Marshawn Lynch's media interviews know he is notoriously a man of few words. Whether it's answering every question with a laid-back…

With Super Bowl XLIX Just Days Away, NFL Brand Perception is Down by Half

Following a year of controversy

With just two weeks to Super Bowl XLIX, the National Football League is still reeling from a string of domestic abuse controversies last fall: Consumer perception of the brand is…

Skittles Gives a First Taste of Its Super Bowl Ad Featuring a Town Brawl

No sign of Seahawks' Marshawn Lynch, though

Even though Seattle Seahawks' Marshawn Lynch will have a lot of visibility on the Super Bowl playing field on Feb. 1, don't look for him in Skittles' commercial debut in…

24 Hours in Advertising: Tuesday, Jan. 20, 2015

Seahawks apologize on Twitter, Lilly Pulitzer at a crossroads, and Lindsay Lohan joins Esurance

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Lilly Pulitzer's bold move to Target Many fans of the iconic Lilly Pulitzer…

Seahawks Follow Up Their Big Win With a Bigger Fail: A 'We Shall Overcome' MLK Tweet

Post is quickly deleted

One day after their unbelievable, inspiring win over the Green Bay Packers, which sent them to the Super Bowl, the Seattle Seahawks hit rock bottom on Twitter with a tweet…