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Topic: Seattle Seahawks

Here Is Why Twitter Still Beats Facebook for Super Bowl Brands

A sea of stats show how the huge platforms performed

So who won the Facebook-Twitter Bowl? Last night's game attracted a record number of viewers and became the most tweeted Super Bowl. It also was the most active on Facebook, where 65…

Marshawn Lynch Finally Talks ... in Funny, Weird Ads for Skittles and Progressive

Seattle running back becomes a whole lot 'awesomer'

Those who follow the saga of Seattle Seahawks running back Marshawn Lynch's media interviews know he is notoriously a man of few words. Whether it's answering every question with a laid-back…

With Super Bowl XLIX Just Days Away, NFL Brand Perception is Down by Half

Following a year of controversy

With just two weeks to Super Bowl XLIX, the National Football League is still reeling from a string of domestic abuse controversies last fall: Consumer perception of the brand is…

Skittles Gives a First Taste of Its Super Bowl Ad Featuring a Town Brawl

No sign of Seahawks' Marshawn Lynch, though

Even though Seattle Seahawks' Marshawn Lynch will have a lot of visibility on the Super Bowl playing field on Feb. 1, don't look for him in Skittles' commercial debut in…

24 Hours in Advertising: Tuesday, Jan. 20, 2015

Seahawks apologize on Twitter, Lilly Pulitzer at a crossroads, and Lindsay Lohan joins Esurance

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Lilly Pulitzer's bold move to Target Many fans of the iconic Lilly Pulitzer…

Seahawks Follow Up Their Big Win With a Bigger Fail: A 'We Shall Overcome' MLK Tweet

Post is quickly deleted

One day after their unbelievable, inspiring win over the Green Bay Packers, which sent them to the Super Bowl, the Seattle Seahawks hit rock bottom on Twitter with a tweet…

Richard Sherman Blasts NFL Sponsorship, Media Policies With An Insane Press Conference

Prank mocks league's mandatory press appearances

Seattle Seahawks running back Marshawn Lynch may not have much to say to the press, but his teammates Richard Sherman and Doug Baldwin sure do. They held a bizarre press…

Cowboys' Gutsy Win Tops TV Twitter Sports Competition

Fox finishes with five of top 10 programs

The Cowboys-Seahawks clash inspired a runaway victory in the TV Twitter sports competition last week giving Fox another reason to be happy with the popularity of its sports programming. The…

Super Bowl Rematch Tops Nielsen TV Twitter Sports Broadcasts

Top 10 sports shows for Sept. 15-21

The Hawks came out on top in a nail-biting overtime win, which did wonders for CBS, giving the network four out of 10 of its football contests in the top…

Twitter Top 10: Packers-Seahawks Brawl Owns Social Media

But Cowboys and 'Niners fans talked more smack

The Seattle Seahawks paddled the Green Bay Packers Thursday evening as the nation watched in horror on NBC, and that ruled the Twittersphere the week of Sept. 1. Though, fans…

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