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Topic: Sears

Sears Wants You to Stop Ignoring Malfunctioning Appliances Before They Break and You're Screwed

Latest work from Havas Chicago

You know your dishwasher has been leaking for weeks now or maybe that the spin cycle on your dryer isn't quite drying your clothes as well as it used to.…

Small or Large, Brands Are Betting Big on Programmatic Ads This Holiday Season

Automation and targeting find fans at all budget levels

Programmatic advertisers are bullish on the holiday season, as retailers and packaged-goods companies look to hypertarget audiences more than ever. And while major brands have used big data for a…

Why Creative Programmatic Ads Are Attracting Brand Marketers and Tech Investors

It's all about targeting copy and images

Believe it or not, 100 variations of the same ad are not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for…

After Lengthy Review, Sears/Kmart Drops FCB, the Agency Behind 'Ship My Pants'

Havas and Publicis win Sears Holdings review

Sears Holdings has finished its long-running review of agencies for its Sears and Kmart brands, keeping Havas Worldwide and Publicis Groupe while cutting Interpublic agency FCB. In a memo sent to…

Accounts in Review: Contenders Prepare for Final Pitches in Subway's Contest

DraftKings goes with Butler, Shine

It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account. Longtime incumbent MMB is defending against…

Accounts in Review: American Airlines Starts Looking as Nature Made Picks an Agency

Also, GSK's media search nearly finished

As searches for Nature Made and GlaxoSmithKline wound down this week, a global contest for American Airlines began. Nature Made hired Butler, Shine, Stern & Partners to handle its creative account…

Accounts in Review: Creative Searches Pick Up, a Bit

Olive Garden begins, DraftKings winds down

Media reviews continue to dominate the adverting landscape, but some sizeable creative searches are bubbling up now, too. Olive Garden, a mainstay at Grey since 1996, just started a search that's expected…

Accounts in Review: Coty, VF, Ragú/Bertolli Complete Searches

Priceline's creative contest is down to 7

After months of process, marketers are taking action. This week, Coty, VF Corp. and Ragú/Bertolli sauces complete separate searches, and Priceline narrowed its focus to seven agencies in its creative contest.…

Accounts in Review: Mediahub Beats Bigger Shops to Win New Business

Agency nabs Royal Caribbean and Scotts

The media arm of Mullen Lowe is developing a reputation as a giant killer. A month after beating shops like MEC and Zenith Media to claim the media business of Scotts…

Accounts in Review: SunTrust Hires a New Lead Shop

There are some creative searches going on, too

Don't despair, creative agencies, there are pitches for you, too. Not every account review right now revolves around media. As a public service—and a needed respite from Mediapalooza 2015—Adweek below identifies…

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