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Topic: Sears

Deal-Hungry Shoppers Rewards Brands for Holiday Offers Sears, Southwest, video games top October's brand gainers list

Retailers apparently aren’t taking any chances on getting holiday shoppers into stores. Sears got the biggest lift in consumer sentiment in October for being early in offering a layaway plan…

November 13, 2012, 3:49 PM EST

Top 10 Commercials of the Week: Nov. 2-9 Brands get cooking, Switzerland kills time, and one agency discovers the holy grail of how to go viral

This week, long-lost lovers got knocked off their feet by new appliances, Dewar's demonstrated that you needn't have a Y chromosome to enjoy a "drinking man's scotch," and smartphones went…

November 9, 2012, 8:09 AM EST

Sears Holdings Retains MPG as Media Lead Incumbent since 2007

Sears Holdings confirmed it will continue to work with MPG as its media lead after the retailer’s review of its $570 million account. The parent of Sears and Kmart is…

November 8, 2012, 10:29 AM EST

All's Well That Doesn't End Well in Romantic Comedy From Sears Fun fake trailer wraps with a splat

Here's a fun trailer for a romantic comedy about two lost souls (bloggers, obviously) who reconnect in an airport … with a twist ending. Spoiler alert: Because love is a…

November 6, 2012, 12:44 PM EST

Column: Comic Con Can Help You Sell ... Everything Costumes and branding and sales, oh my!

"Looka that guy!" shouted a New York City construction worker on the corner of 35th and 11th. "It's fuckin' Optimus Prime!" Sure enough, a gentleman walked by clad in an astonishingly…

October 15, 2012, 5:19 PM EDT

Sears Wins Contest for Most Inappropriate T-Shirt of the Year Item is quickly pulled from online store

When it comes to the politics of provocative T-shirts, there are degrees of complexity and impropriety. JCPenney last year caused much anxiety and heated intellectual debate over gender roles with…

March 6, 2012, 12:30 PM EST

Mcgarrybowen Wins Sears' Brand Image Account Other finalists: Hill, Holliday and Fallon

Sears has selected mcgarrybowen to handled its brand image creative account after a review. The win comes at the expense of current lead agency Young & Rubicam. That's no surprise, however, given…

May 24, 2011, 4:53 PM EDT

Short on bra!nz? Head over to zombie Sears

Just in time for Halloween, Sears has given its website a creative makeover to try and attract the coveted zombie demographic. Zombies are the latest supernatural craze and seem to…

October 25, 2010, 8:15 AM EDT

Dude rides mower across America for Sears

Sears is in the midst of a social-media campaign this summer in which a guy is riding a Craftsman lawn mower from Los Angeles to New York. Lucas Van…

July 19, 2010, 1:26 PM EDT

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