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Yahoo's Marissa Mayer Says Turnaround Still in Making Fourth quarter showed ad business in decline

Marissa Mayer’s turnaround job at Yahoo looks farther off with its core ad business still in retreat. The company released earnings today that showed its display ad business generated $553 million…

January 28, 2014, 6:16 PM EST

Did Google CEO Larry Page Just Handle His Last Wall Street Call? No longer wants to talk every earnings period

Google CEO Larry Page signaled to Wall Street today that he no longer wants to handle routine quarterly calls. During today’s conference call with analysts announcing third quarter results, Page…

October 17, 2013, 5:53 PM EDT

Google to Bolster Sales Measurement of Search Ads Aims to show how AdWords affects all digital conversions

Google wants to better demonstrate how its AdWords search promos drive sales on desktops and mobile devices. With its new metric called cross-device conversions, Google is aiming to connect the dots…

October 1, 2013, 8:30 AM EDT

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