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Topic: Search

Marketers See Shift in Search From Direct Response to Branding Going beyond low-funnel tactics

A study released from Google today reveals that marketers are moving towards search campaigns that build top-of-mind awareness. The search giant’s new report with Ipsos MediaCT finds that branding-focused ads…

June 16, 2014, 1:01 PM EDT

DDB Seeks a New President in San Francisco Mike Harris heads to L.A. production company

DDB is seeking a new president for its San Francisco office, as Mike Harris heads to a production company in Los Angeles. Harris (pictured here) had led the office—and a now…

June 6, 2014, 11:00 AM EDT

The RFP Is Out in New Jersey's Lottery Review Ad budget projected at $22 million next year

The New Jersey State Lottery has issued a request for proposals in a review of its creative and media business. The advertising budget—including media spend and agency fees—is projected at $22…

April 23, 2014, 3:36 PM EDT

Google's Mobile 'Problem' Squeezes Pricing in First Quarter Costs Per Click down 9 percent

Google topped $15 billion in first quarter revenue but still reported lower costs per click while the industry shifts to less expensive mobile ads. Google’s quarterly results also fell short…

April 16, 2014, 7:08 PM EDT

Rap Genius Traffic Chart Shows Google's Power Website sees speedy recovery after search slap

The power of Google is a wonder to behold—just see for yourself in the chart above. A simple tweak of its search algorithm and a previously popular website can drop…

January 6, 2014, 3:04 PM EST

Google Coughs Up Cookie Dough for Apple Breach Paying $17M in privacy lapse

Google agreed to pay a total of $17 million to 36 states and Washington, D.C. to settle a privacy suit for trying to beat Apple’s cookie restrictions on its Safari…

November 18, 2013, 4:15 PM EST

Google OKs Images on Sponsored Search Results Moves past text-only format

Google will allow advertisers to include images alongside sponsored search results, the company announced in a blog post on Wednesday. Until now, the ads that allow businesses to display their websites…

June 6, 2013, 12:47 PM EDT

The Ad Smackdown: Facebook Vs. Google Which brand turns people off?

Can Facebook make a commercial for itself without turning people off? While not every response so far has been a thumbs down, the social site’s messaging certainly appears primed to draw…

May 13, 2013, 10:34 PM EDT

CMO Council Report: Marketing Budgets on the Upswing Execs eye big increases in digital spend, while TV growth could slow

While television should once again account for the lion’s share of global marketing spend in 2013, a disproportionate number of executives report that search is a far more effective medium…

December 13, 2012, 12:16 PM EST

McCann Worldgroup Continues U.K. Digital Acquisitions Buys Lakestar Media

McCann Worldgroup chief Nick Brien has been stepping up the pace of acquisition since he took over the company more than two years ago. In the latest deal, Worldgroup acquired…

June 11, 2012, 3:12 PM EDT

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