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Topic: Search

Choice Hotels Picks New Agencies McCann, MRM//McCann inherit the business from Doner

Choice Hotels has selected the New York office of McCann Erickson as the brand's new lead creative agency and sister shop MRM//McCann for digital and customer relationship marketing efforts. Media spending…

September 3, 2014, 12:00 PM EDT

Sprint Looks for New Creative Lead Agency Search said to focus on TV work

Sprint is looking for a new creative lead agency, sources said. The review is said to be focused on above-the line marketing, much of which is spent on TV. The telecommunications…

September 2, 2014, 8:18 PM EDT

New York Life Is a True Believer in Organic Content Organic delivers twice as many leads as paid content

The trend of brands acting as publishers has been around for years, but it’s an intriguing tactic for insurance companies, which typically rely on lead generation and other hard-sell tactics…

August 8, 2014, 9:59 AM EDT

5 Agencies Chase Juice Press A chance to work closely with the founder

The primary challenge facing contenders for Juice Press' creative account is how to do more with less. The New York-based chain that sells pressed juices, smoothies and raw food entrées, which…

July 30, 2014, 4:50 PM EDT

White Castle Reviews Its Creative and Media Business Zimmerman finds itself on the defensive—once again

White Castle represents the fourth Zimmerman Advertising client to launch a review in the past eight months. The other clients were Office Max, Papa John's and Ashley Furniture. Ashley landed at McCann…

July 28, 2014, 4:17 PM EDT

3 Shops Chase Tic Tac's Creative Business Merkley has handled the brand since 2004

Ferrero U.S.A. is in the late stages of a creative review of its Tic Tac brand, with three shops awaiting a selection, according to sources. The incumbent, Merkley + Partners in…

July 18, 2014, 2:05 PM EDT

The Last of Havas Worldwide's Schwab Business Is in Review Includes ads for Active Trader, optionsXpress

The remaining Charles Schwab trading service work at Havas Worldwide is up for grabs after Havas landed competitor TD Ameritrade in May. The assignment covers offerings like Active Trader and optionsXpress,…

July 17, 2014, 5:16 PM EDT

Hilton Eyes 3 Agencies for Its Hampton Creative Account Winner will succeed Young & Rubicam

Hilton is in the late stages of a creative review of its Hampton properties, with three agencies preparing for final presentations. The finalists are Cramer-Krasselt in Chicago, david&goliath in El Segundo,…

July 17, 2014, 12:59 PM EDT

Marketers See Shift in Search From Direct Response to Branding Going beyond low-funnel tactics

A study released from Google today reveals that marketers are moving towards search campaigns that build top-of-mind awareness. The search giant’s new report with Ipsos MediaCT finds that branding-focused ads…

June 16, 2014, 1:01 PM EDT

DDB Seeks a New President in San Francisco Mike Harris heads to L.A. production company

DDB is seeking a new president for its San Francisco office, as Mike Harris heads to a production company in Los Angeles. Harris (pictured here) had led the office—and a now…

June 6, 2014, 11:00 AM EDT

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