Topic: Sealy

Tempur Sealy Picks Media Shop Amid Flurry of Mattress Reviews

Assignment includes Tempur-Pedic, Sealy brands

The mattress business has seen a big bounce in reviews this year. In June, Sleepy's awarded its creative business to Publicis Kaplan Thaler and last week Initiative won Serta's media account.…

Portrait: Arcana Academy

A Victorian-inspired startup aims to demystify advertising for clients like Sealy

Specs Who Foreground: Shane Hutton (l.) and Lee Walters, headmasters. Background (l. to r.): Lorene Grinberg, conficiens administra; Agustin Sanchez, conceptual development; Jessica Darke, agency liaison; Jackson Morton, editor; Elizabeth Miller,…

Whatever You Do in Bed, Sealy Supports It. But Oh God, Not That!

This may be the advertising fail of the year—definitely up there with the Aflac placement next to the article about anatidaephobia. The article is old (from 2009) but remains online,…

Sealy Is Eager to Make You Happy … in Bed

Sealy introduced its new campaign from Leo Burnett in February. The fabulous tagline, "Whatever you do in bed, Sealy supports it," was tailor-made for raunchy fun—and even, if they wanted…