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Topic: Screenvision

NCM Inks Deals With Shazam, Maker Studios Also buying out the competition

National CineMedia revealed intriguing partnerships with Shazam and Maker Studios today at its upfront event near Lincoln Square in New York. The moves underscore how the cinema ads network increasingly…

May 14, 2014, 2:56 PM EDT

National CineMedia Buys Screenvision for $375 Million Could dominate in-cinema advertising

National CineMedia (NCM) is buying its largest competitor, Screenvision, for $225 million in cash and $150 million in stock, the companies announced late on Monday. Once the transaction closes, the…

May 5, 2014, 5:30 PM EDT

Screenvision to Use TV Ad Model in Movie Theaters Company looks to woo buyers with demo guarantees at first upfront

When TV viewing is at its lowest—such as during the summer and on weekends—people are at the movies. This puts cinema advertising company Screenvision in a unique position to woo…

April 24, 2013, 12:45 PM EDT

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