Topic: Screenvision

Movie Theaters Are Thriving With Millennial Viewers, According to Ad Sales Teams

Upfronts say data shows a growing passion for cinema

Talks of a merger between movie theater advertising powerhouses Screenvision and National CineMedia (NCM) broke down 14 months ago. A little over a year later, the companies are going their…

Going to the Movies Could Be a Fully Interactive Experience by 2020

Screenvision CEO says sensors will improve audience connections

brightcove.createExperiences(); While sensors and beacons are driving the wearable tech and connected cars on display at CES 2016, they're likely…

After a Failed Merger, Cinema Advertiser Screenvision Plots a Solo Course Forward

Announces new initiatives to help advertisers target moviegoers

Truth be told, Screenvision wasn't expecting to be a part of this year's upfronts. Last May, the national cinema advertiser announced it was going to be acquired by National CineMedia in…

NCM Inks Deals With Shazam, Maker Studios

Also buying out the competition

National CineMedia revealed intriguing partnerships with Shazam and Maker Studios today at its upfront event near Lincoln Square in New York. The moves underscore how the cinema ads network increasingly…

National CineMedia Buys Screenvision for $375 Million

Could dominate in-cinema advertising

National CineMedia (NCM) is buying its largest competitor, Screenvision, for $225 million in cash and $150 million in stock, the companies announced late on Monday. Once the transaction closes, the…

Screenvision to Use TV Ad Model in Movie Theaters

Company looks to woo buyers with demo guarantees at first upfront

When TV viewing is at its lowest—such as during the summer and on weekends—people are at the movies. This puts cinema advertising company Screenvision in a unique position to woo…

'Halloween' Targets Young and Old as It Returns to Theaters After 35 Years

One-week run for John Carpenter classic

There are people like me who didn't sleep for days in the fall of 1978 after seeing John Carpenter's horror classic Halloween. The first few chords of that creepy theme…