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Topic: Scott Monty

Ford's Former Social Media Chief Takes Agency Role

Scott Monty reenters the agency world at Shift Communications

Scott Monty, who left the Ford Motor Co. two months ago after a five-year run that made him one of the best known social media figures in the corporate world,…

Ford's Social Media Star, Scott Monty, Talks About Leaving—and Not Looking Back

Declares social marketing is at 'critical juncture'

Scott Monty is leaving Ford after leading its social media efforts for six years, with a flair for innovation. It shouldn't be a total shock to those who know of…

Twitter Yawns at Jeep Hack Attack

And was Burger King actually a big winner?

.@jeep Glad everything is back to normal. — BurgerKing (@BurgerKing) February 19, 2013 Per Socialbakers, Burger King netted 30,000 Twitter followers when the brand's account on the site was hacked yesterday. But when…

New Ford Fiesta Campaign Will Be Entirely User-Generated

Creative for TV, print and digital to derive from social

Ford’s TV, print and digital advertising for the 2014 Fiesta model will be based on user-generated content, the auto giant announced this morning. The all-in approach to UGC is the…

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