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Topic: Scion

Droga5 Gets Into the Car Space Toyota FCV ads will roll out later this year

The plum task of unveiling the Toyota FCV—the automaker's entrée into the fuel cell car space—puts Droga5 into the automotive category for the first time. The hire also explains why the…

June 27, 2014, 1:57 PM EDT

Scion Makes Its First Spanish-Language Upfront Buy Exclusive to Univision Integrations set for Gossip Girl Acapulco, Q2 movies

This upfront season saw plenty of growth in the auto category, at least if you were selling inventory in the Hispanic market. That's one of the reasons that Toyota brand…

September 18, 2013, 8:33 AM EDT

Scion Turns to WDCW to Boost Regional Marketing Shop's first campaign will break in the spring

Toyota's Scion has hired the Los Angeles office of WDCW to boost the brand's regional marketing efforts. The move comes after a review that began last fall and was led by…

March 7, 2013, 5:30 AM EST

Toyota Scion Spins Out One of Year's Crassest Ads 'Babes' get covered with spilled milk in Attik spot

Now competing against Kate Upton/DirecTV for crassest advertising of the week: the "Babes 'N' Donuts" spot below for Toyota's Scion iQ. What the brand thought: Women in bikinis sloshing each…

April 5, 2012, 3:50 PM EDT

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