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Topic: Scientology

Following Scientology Post, The Atlantic Close to Finishing Native Ad Review

Media outlet still committed to native ads

In the wake of The Atlantic's Scientology brouhaha, corporate parent Atlantic Media is close to finishing up a reevaluation of its native ad policies. On Jan. 15, The Atlantic pulled the controversial…

The Real Problem With The Atlantic's Sponsored Post

Debacle proves that above all else, native ads need to feel native

The collective fury of the media chattering class was in full force yesterday evening as journalists, ad folks and casual readers alike sounded off on Twitter over a sponsored post…

Scientology has your number in new promo

Taking a page from the Mormons' good book (to strain a metaphor to unholy lengths), the Church of Scientology has released the two-minute, feel-good, self-promotional spot below, using kinetic typography…

Scientology will repair your awful rotten life

Like any crazy cult bent on extracting money from the punters, Scientology needs good marketing, which is why it's rolling out new commercials. The first two are similar, in that…

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