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Topic: Science

If Facebook Chatter Is Any Indication, This Will Be the Next Big Beauty Trend

Plus, what men and foodies can't stop talking about

For the past couple months, Adweek has worked with Facebook to look at chatter about topics that are on the cusp of blowing up on the social network, giving marketers…

How Elon Musk's Tesla Brand Has Super Charged Automotive Marketing

But will it drive innovation for the long haul?

Some of us old enough to remember the 1980s know that Tesla used to be a hair-metal band. Others who paid attention in history class know that Telsa was, in…

Has Science Finally Created a Veggie Burger You'd Mistake for the Real Thing?

If it bleeds, we can grill it

If it looks like a burger, tastes like a burger and bleeds like a burger, it has to be a burger, right? Not really. Enter the Impossible Burger, a veggie…

Science and Tech Publisher Purch Bolsters E-Commerce

Aims to get more revenue with new storefronts

From Star Trek bathrobes to home planetarium gear, online publisher Purch has expanded the e-commerce offerings on two of​ ​its most popular websites—Space.com and Live Science—with more stores in the…

Lego Looks to Encourage Girls to Pursue Science With New Set

3 scientific professions, all led by female Minifigs

Female scientists will be the focus of a new Legos set this winter, the product of a contest in which six potential new Lego sets were put to a vote…

Neil deGrasse Tyson: We Must Celebrate Innovators or 'Move Back Into the Cave'

Cannes creatives challenged to be part of the solution

CANNES, France—He is one of the world's only household names in the field of science, but Neil deGrasse Tyson definitely wishes that weren't the case. Standing before an audience of global…

How Advertising Worms Its Way Into Your Brain and Drains Your Wallet

Here comes the science

Newsflash: Advertising is nefarious and manipulative after all. Earlier this week, we saw the stock-footage realization of the cheeky anti-advertising manifesto "This Is a Generic Brand Video," which brilliantly illustrated how…

Now You Can Tweet to a Plant. For Science.

Museum tests theory that talking encourages growth

Does talking to plants really help them grow? It's a question that, I'm sure, keeps us all awake at night. Luckily, Carmichael Lynch and the Denver Museum of Nature &…

Discovery Communications Concludes Its Upfront Business

Programmer achieves 5% lift in dollar volume

Six weeks after securing its first commitments from advertisers for the coming TV season, Discovery Communications has put a bow on the 2013-14 upfront bazaar. According to media buyers, the Discovery…

Dr Pepper's Evolution Joke on Facebook Riles Up Creationists

Clichéd image still has power to offend

So, this happened late last week: Dr Pepper posted a dumb joke on Facebook—a visual parody of the infamous 1965 "March of Progress" evolution illustration, with Dr Pepper playing a…

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