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Topic: Science

Neil deGrasse Tyson: We Must Celebrate Innovators or 'Move Back Into the Cave' Cannes creatives challenged to be part of the solution

CANNES, France—He is one of the world's only household names in the field of science, but Neil deGrasse Tyson definitely wishes that weren't the case. Standing before an audience of global…

June 19, 2014, 11:39 AM EDT

How Advertising Worms Its Way Into Your Brain and Drains Your Wallet Here comes the science

Newsflash: Advertising is nefarious and manipulative after all. Earlier this week, we saw the stock-footage realization of the cheeky anti-advertising manifesto "This Is a Generic Brand Video," which brilliantly illustrated how…

March 27, 2014, 8:44 AM EDT

Now You Can Tweet to a Plant. For Science. Museum tests theory that talking encourages growth

Does talking to plants really help them grow? It's a question that, I'm sure, keeps us all awake at night. Luckily, Carmichael Lynch and the Denver Museum of Nature &…

October 10, 2013, 9:26 AM EDT

Discovery Communications Concludes Its Upfront Business Programmer achieves 5% lift in dollar volume

Six weeks after securing its first commitments from advertisers for the coming TV season, Discovery Communications has put a bow on the 2013-14 upfront bazaar. According to media buyers, the Discovery…

July 24, 2013, 8:29 PM EDT

Dr Pepper's Evolution Joke on Facebook Riles Up Creationists Clichéd image still has power to offend

So, this happened late last week: Dr Pepper posted a dumb joke on Facebook—a visual parody of the infamous 1965 "March of Progress" evolution illustration, with Dr Pepper playing a…

September 17, 2012, 12:16 PM EDT

Your Brain on Google Human memory adapts to technology

Google is becoming your brain’s external hard drive. A new study shows that the regular use of search engines and online reference materials is affecting the way users remember and…

July 15, 2011, 4:27 AM EDT

Study: ads actually make TV more enjoyable

The ad industry has long felt besieged by DVR technology, which has given more and more TV viewers the ability to fast-forward through commercials. But what if the viewers…

January 15, 2009, 9:11 AM EST

The greatest fictional ads from sci-fi movies

It will take a geekier geek than me to properly parse this fun-looking list of the top 25 fictional ads in sci-fi movies. I have a moderate Doctor Who habit,…

January 5, 2009, 9:13 AM EST

What's missing from this lovely DuPont ad?

The superb miniatures (with a dash of CGI mixed in) are the main draw of this DuPont "Miracles of Science" spot by Ogilvy. I'm not sure exactly what miracles DuPont's…

November 5, 2008, 9:40 AM EST

Study finds some ads work in fast-forward

Pretty soon, you might start noticing big fat logos popping up front and center in just about every TV ad. And you'll have two Boston College professors to thank.…

November 4, 2008, 7:26 AM EST

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