Topic: Schweppes

How Package Designers Use Science to Influence Your Subconscious Mind

Neuro-marketing triggers emotions, not reason

How do you sell shoppers on duck, a product that’s served in many restaurants but that many people do not feel comfortable cooking at home? That was the challenge for U.K.-based…

The World's Best Commercials, 2012-13

See the top 21 winners in Film and Film Craft from Cannes

It was a long haul of judging for Sir John Hegarty, Joe Pytka and their jury teams at the Cannes Lions International Festival of Creativity last week. Hegarty's Film Lions jury…

David Ogilvy

The First (and Last) Adman

Thoughts on the writer, rule-maker, and business genius

Among the giants of modern prose must be David Ogilvy. Confessions of an Advertising Man, a book my advertising-man father gave me to read when I was 12 (an age of…