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Topic: Schweppes

How Package Designers Use Science to Influence Your Subconscious Mind

Neuro-marketing triggers emotions, not reason

How do you sell shoppers on duck, a product that’s served in many restaurants but that many people do not feel comfortable cooking at home? That was the challenge for U.K.-based…

The World's Best Commercials, 2012-13

See the top 21 winners in Film and Film Craft from Cannes

It was a long haul of judging for Sir John Hegarty, Joe Pytka and their jury teams at the Cannes Lions International Festival of Creativity last week. Hegarty's Film Lions jury…

David Ogilvy

The First (and Last) Adman

Thoughts on the writer, rule-maker, and business genius

Among the giants of modern prose must be David Ogilvy. Confessions of an Advertising Man, a book my advertising-man father gave me to read when I was 12 (an age of…

Uma Thurman Likes to Have Lots and Lots of Schweppes

Here's your odd celebrity commercial of the day—a new Schweppes spot directed by fashion photographer David LaChapelle and starring Uma Thurman, who can't stop huskily explaining her wanton desire to…

Enjoy a Schweppes before being eaten alive

In this ad from Mother in London, doofus Dad gets home from work to find his house—and to an oddly bloodless extent, his family—torn apart by a big cat.…

Schweppes brings 1950s Christmases to life

Mother London adds live-action arms and hands (along with some goofy and mildly smutty humor) to classic 1950s Christmas illustrations in these amusing 10-second spots for Schweppes tonic water in…

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