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Topic: Schick

Nerd Love Is Worth Millions at Comic-Con Brands spend big on superfan loyalty

Brands are opening their checkbooks to reach fans at Comic-Con in San Diego. The going rate to put an image on the facade of the Marriott Marquis, which sits next to…

July 25, 2014, 8:44 AM EDT

Energizer Personal-Care Brands Move From Grey to JWT Conflict after Grey's Gillette win

Grey confirmed the shift of Energizer brands to WPP corporate sibling JWT, following the conflict created by Grey’s win of Procter & Gamble’s Gillette creative account in April. Energizer manufactures shaving…

August 21, 2013, 3:31 PM EDT

At Comic-Con, Brands Join Forces for Big Activations Think of it as a team-up

With the expenses of travel, lodging, venue rental and (of course) the challenge of outdoing your competitors, San Diego's Comic-Con is a place for strange bedfellows—and not just the couple…

July 21, 2013, 10:25 PM EDT

Energizer Points Finger at P&G Promotions for Hurting Shaving Market Sales of razors declining

Energizer, which owns the Schick shaving brand, blamed promotions by competitor Procter & Gamble for declining performance in the shaving category, The Wall Street Journal reported. Ward Klein, CEO of Energizer…

May 2, 2013, 12:55 PM EDT

Hulu Pushing Further Into Branded Entertainment With Alloy Ford and Schick's Web series takes aim at single women

For the third time in five months, Ford's testing branded online video entertainment. The Detroit automotive brand and Schick are sponsoring the second installation of “Dating Rules,” a Web video…

August 2, 2012, 12:00 AM EDT

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