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Topic: Schick

Nerd Love Is Worth Millions at Comic-Con Brands spend big on superfan loyalty

Brands are opening their checkbooks to reach fans at Comic-Con in San Diego. The going rate to put an image on the facade of the Marriott Marquis, which sits next to…

July 25, 2014, 8:44 AM EDT

Overgrown Beards Are Like Wild Animals Clinging to Your Face, Schick Ads Say Y&R campaign urges men to 'free your skin'

Y&R New Zealand turns manly beards into cute animals for Schick's "Free Your Skin" campaign, which takes a bold anti-beard stance in this golden age of hirsute ruggedness.  Of course, sneering…

June 10, 2014, 9:55 AM EDT

Energizer Personal-Care Brands Move From Grey to JWT Conflict after Grey's Gillette win

Grey confirmed the shift of Energizer brands to WPP corporate sibling JWT, following the conflict created by Grey’s win of Procter & Gamble’s Gillette creative account in April. Energizer manufactures shaving…

August 21, 2013, 3:31 PM EDT

At Comic-Con, Brands Join Forces for Big Activations Think of it as a team-up

With the expenses of travel, lodging, venue rental and (of course) the challenge of outdoing your competitors, San Diego's Comic-Con is a place for strange bedfellows—and not just the couple…

July 21, 2013, 10:25 PM EDT

Energizer Points Finger at P&G Promotions for Hurting Shaving Market Sales of razors declining

Energizer, which owns the Schick shaving brand, blamed promotions by competitor Procter & Gamble for declining performance in the shaving category, The Wall Street Journal reported. Ward Klein, CEO of Energizer…

May 2, 2013, 12:55 PM EDT

Hulu Pushing Further Into Branded Entertainment With Alloy Ford and Schick's Web series takes aim at single women

For the third time in five months, Ford's testing branded online video entertainment. The Detroit automotive brand and Schick are sponsoring the second installation of “Dating Rules,” a Web video…

August 2, 2012, 12:00 AM EDT

JWT excels at shaving the hair off your nuts

JWT New York has put together some helpful instructional videos for Wilkinson Sword (marketed under the Schick brand in the U.S.) to show guys how best to shave their…

May 11, 2010, 1:39 PM EDT

Schick Quattro helps women trim the bush

Commercials often use obtuse metaphors and bizarre analogies in the hopes of selling an otherwise boring product. So, you have to appreciate an ad like this Schick Quattro for Women…

April 3, 2009, 9:37 AM EDT

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