Topic: Schafer Condon Carter

In Mobile Marketing, This Ad Agency Takes a Hybrid Approach

Schafer Condon Carter brings an outside startup inside its office

In mobile marketing, some ad agencies partner with outside shops as needed while others build the discipline internally from scratch. The argument for using outsiders is that they’re more leading edge…

HHGregg Selects New Agencies

Two shops succeed Zimmerman on the business

Two Publicis Groupe agencies have walked away with retailer HHGregg’s advertising account, according to sources. The Chicago offices of Leo Burnett and Spark SMG will handle creative and media responsibilities, respectively,…

Four Finalists Pitch HHGregg's Business

Zimmerman Advertising has handled the account since '07

HHGregg is in the late stages of an advertising review, with four agencies preparing for final pitches later this month, the retailer has confirmed. Both creative and media efforts are in…