Topic: Scented Ads

Billboards for New Jersey State Fair Smell Like Cotton Candy

Scent is soaked into the fabric

If you think Hackensack stinks now, wait until the smell-o-riffic cotton-candy billboard trucks from the State Fair Meadowlands begin parking at malls around the northern New Jersey area. Kidding, of…

British Gardening Magazine Unveils Scratch-and-Sniff Issue

Aroma of innovation or desperation?

It's no secret that the magazine business stinks these days. Cue British glossy Gardners' World, which just published a scratch-and-sniff issue, the latest example of print media grasping for ways…

Scented Ads Move Beyond Perfume, Still a Tough Smell

Study tallies non-fragrance executions

Forbes just dropped a new article about the effectiveness of scented ads that boldly hypothesizes that scented ads are useful for products that smell good. The story focuses on non-perfume…