Topic: Scented Ads
Type
Billboards for New Jersey State Fair Smell Like Cotton Candy
Scent is soaked into the fabric
If you think Hackensack stinks now, wait until the smell-o-riffic cotton-candy billboard trucks from the State Fair Meadowlands begin parking at malls around the northern New Jersey area. Kidding, of…
British Gardening Magazine Unveils Scratch-and-Sniff Issue
Aroma of innovation or desperation?
It's no secret that the magazine business stinks these days. Cue British glossy Gardners' World, which just published a scratch-and-sniff issue, the latest example of print media grasping for ways…
Scented Ads Move Beyond Perfume, Still a Tough Smell
Study tallies non-fragrance executions
Forbes just dropped a new article about the effectiveness of scented ads that boldly hypothesizes that scented ads are useful for products that smell good. The story focuses on non-perfume…
Advertisement
