Topic: Scented Ads

Men’s Fitness Lets Readers Sample Scents

Sales of male grooming products continue to grow

Scent-loving guys will find a bonus in the November issue of Men’s Fitness: fragrance samples in the editorial pages. Global sales of men’s grooming products have grown an average of 6…

Billboards for New Jersey State Fair Smell Like Cotton Candy

Scent is soaked into the fabric

If you think Hackensack stinks now, wait until the smell-o-riffic cotton-candy billboard trucks from the State Fair Meadowlands begin parking at malls around the northern New Jersey area. Kidding, of…

British Gardening Magazine Unveils Scratch-and-Sniff Issue

Aroma of innovation or desperation?

It's no secret that the magazine business stinks these days. Cue British glossy Gardners' World, which just published a scratch-and-sniff issue, the latest example of print media grasping for ways…

Something in the Air

In a growing trend, retailers are perfuming stores with near-subliminal scents. Call it branding's final frontier

In 1921, Coco Chanel was preparing to take the wraps off her first commercial fragrance. She had already contracted the most renowned perfumer in Europe to create her No. 5…

Scented Ads Move Beyond Perfume, Still a Tough Smell

Study tallies non-fragrance executions

Forbes just dropped a new article about the effectiveness of scented ads that boldly hypothesizes that scented ads are useful for products that smell good. The story focuses on non-perfume…