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Topic: Scented Ads

Men’s Fitness Lets Readers Sample Scents Sales of male grooming products continue to grow

Scent-loving guys will find a bonus in the November issue of Men’s Fitness: fragrance samples in the editorial pages. Global sales of men’s grooming products have grown an average of 6…

October 7, 2013, 10:12 PM EDT

Billboards for New Jersey State Fair Smell Like Cotton Candy Scent is soaked into the fabric

If you think Hackensack stinks now, wait until the smell-o-riffic cotton-candy billboard trucks from the State Fair Meadowlands begin parking at malls around the northern New Jersey area. Kidding, of…

June 20, 2012, 2:46 AM EDT

British Gardening Magazine Unveils Scratch-and-Sniff Issue Aroma of innovation or desperation?

It's no secret that the magazine business stinks these days. Cue British glossy Gardners' World, which just published a scratch-and-sniff issue, the latest example of print media grasping for ways…

May 31, 2012, 9:53 AM EDT

Something in the Air In a growing trend, retailers are perfuming stores with near-subliminal scents. Call it branding's final frontier

In 1921, Coco Chanel was preparing to take the wraps off her first commercial fragrance. She had already contracted the most renowned perfumer in Europe to create her No. 5…

March 5, 2012, 12:13 AM EST

Scented Ads Move Beyond Perfume, Still a Tough Smell Study tallies non-fragrance executions

Forbes just dropped a new article about the effectiveness of scented ads that boldly hypothesizes that scented ads are useful for products that smell good. The story focuses on non-perfume…

January 18, 2012, 10:56 AM EST

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