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Topic: Scandal

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TV Stars Get a 228% Boost in Follow Rate When They Live-Tweet Twitter pays off for tube marketers

If TV marketers are having a hard time getting their stars to live-tweet, maybe this stat will help: Cast members’ accounts get a 228 percent increase in follow after live-tweeting…

September 18, 2014, 2:54 PM EDT

ABC Finishes Upfront Deals With Mid-Single Digit Increases, Low Volume Network bets big on nonwhite audiences

ABC has confirmed that it is essentially done with upfront negotiations with the major agencies; a network source says that the broadcaster is making cleanup deals with a few smaller…

June 20, 2014, 3:00 PM EDT

The Next Aaron Spelling? Showrunner Shonda Rhimes Is ABC's Queen of Prime Time Taking charge of ABC's full Thursday night lineup

The pilot of then-unknown hospital drama Grey’s Anatomy was nearly complete in early 2005, but some real heavy lifting remained. Shonda Rhimes, a screenwriter who was taking her first stab…

June 3, 2014, 5:55 AM EDT

Upfront Upheaval: ABC Creates an All-Shonda Rhimes Thursday Block Hit-maker signs 4-year contract extension with ABC Studios

It’s Shonda Rhimes’ world; everyone else just lives in it. The creator of the ABC franchise drama Grey’s Anatomy and the scorching Beltway caper Scandal is getting her very own night,…

May 13, 2014, 2:21 PM EDT

Sluggish Debuts for Bad Teacher, Black Box As season winds down, 2 new shows stumble

With just a month to go before the 2013-14 broadcast TV season slinks off into the murk of history, the networks on Thursday night launched a pair of last-gasp series.…

April 25, 2014, 1:22 PM EDT

Fizzy, Busy Finale for ABC’s Scandal As Beltway drama blows up, 3 other network series await word of their fate

With no fewer than four broadcast series calling it a day, Thursday night was a time for cliff-hangers and farewells. But as has been the case throughout the season, only…

April 18, 2014, 2:48 PM EDT

ABC Re-Ups Paul Lee Disney gives entertainment chief a vote of confidence

With just a month to go before it pitches its 2014-15 upfront slate, ABC has re-upped entertainment president Paul Lee. The genial Brit has signed a new multiyear deal with the…

April 15, 2014, 2:30 PM EDT

‘Game-Changer’ Episode of Agents of S.H.I.E.L.D. Fizzles Captain America: The Winter Soldier crossover hits a series low

Although Tuesday night’s installment of Marvel’s Agents of S.H.I.E.L.D. was heavily promoted as a tie-in to the newly released theatrical hit Captain America: The Winter Soldier, relatively few viewers were on…

April 9, 2014, 5:56 PM EDT

Death by Hiatus: Extended Downtime Is Killing Your Favorite TV Shows Mindy Project, Agents of S.H.I.E.L.D. scorched by rocky scheduling

While extended hiatuses may work for the likes of The Walking Dead and Breaking Bad, broadcast TV series that take lengthy breaks or are erratically scheduled increasingly run the risk…

April 2, 2014, 2:52 PM EDT

Broadcast’s Incredible Shrinking Thursday Ratings continue to slide on a crucial night for advertisers

Movie studios looking to prime the pump for their weekend releases may want to start looking for an alternative to broadcast TV. At the risk of trafficking in hyperbole, the…

March 28, 2014, 2:34 PM EDT

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