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Topic: Scandal

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Nielsen Mistake Means Ratings Are Even Lower Than We Thought Gaffe at season’s start couldn’t have come at a worse time

Given that it premiered Sunday night, it seems like the right time to ask: Is The Walking Dead the only thing young people watch? This past season, the AMC show ranked…

October 12, 2014, 9:08 PM EDT

Shonda Rhimes Smashes It in TV Twitter Ratings Scandal’s Season 4 premiere dominates the competition

Shonda Rhimes is on a roll in Nielsen’s TV Twitter ratings. The producer and screenwriter’s steamy Scandal, set in Washington D.C., generated the most Twitter traffic last week. It inspired…

September 30, 2014, 5:14 PM EDT

TV Stars Get a 228% Boost in Follow Rate When They Live-Tweet Twitter pays off for tube marketers

If TV marketers are having a hard time getting their stars to live-tweet, maybe this stat will help: Cast members’ accounts get a 228 percent increase in follow after live-tweeting…

September 18, 2014, 2:54 PM EDT

ABC Finishes Upfront Deals With Mid-Single Digit Increases, Low Volume Network bets big on nonwhite audiences

ABC has confirmed that it is essentially done with upfront negotiations with the major agencies; a network source says that the broadcaster is making cleanup deals with a few smaller…

June 20, 2014, 3:00 PM EDT

The Next Aaron Spelling? Showrunner Shonda Rhimes Is ABC's Queen of Prime Time Taking charge of ABC's full Thursday night lineup

The pilot of then-unknown hospital drama Grey’s Anatomy was nearly complete in early 2005, but some real heavy lifting remained. Shonda Rhimes, a screenwriter who was taking her first stab…

June 3, 2014, 5:55 AM EDT

Upfront Upheaval: ABC Creates an All-Shonda Rhimes Thursday Block Hit-maker signs 4-year contract extension with ABC Studios

It’s Shonda Rhimes’ world; everyone else just lives in it. The creator of the ABC franchise drama Grey’s Anatomy and the scorching Beltway caper Scandal is getting her very own night,…

May 13, 2014, 2:21 PM EDT

Sluggish Debuts for Bad Teacher, Black Box As season winds down, 2 new shows stumble

With just a month to go before the 2013-14 broadcast TV season slinks off into the murk of history, the networks on Thursday night launched a pair of last-gasp series.…

April 25, 2014, 1:22 PM EDT

Fizzy, Busy Finale for ABC’s Scandal As Beltway drama blows up, 3 other network series await word of their fate

With no fewer than four broadcast series calling it a day, Thursday night was a time for cliff-hangers and farewells. But as has been the case throughout the season, only…

April 18, 2014, 2:48 PM EDT

ABC Re-Ups Paul Lee Disney gives entertainment chief a vote of confidence

With just a month to go before it pitches its 2014-15 upfront slate, ABC has re-upped entertainment president Paul Lee. The genial Brit has signed a new multiyear deal with the…

April 15, 2014, 2:30 PM EDT

‘Game-Changer’ Episode of Agents of S.H.I.E.L.D. Fizzles Captain America: The Winter Soldier crossover hits a series low

Although Tuesday night’s installment of Marvel’s Agents of S.H.I.E.L.D. was heavily promoted as a tie-in to the newly released theatrical hit Captain America: The Winter Soldier, relatively few viewers were on…

April 9, 2014, 5:56 PM EDT

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