Topic: S.C. Johnson

S.C. Johnson Moves Global Media Planning to New Agency

PHD takes over from Maxus

S.C. Johnson is consolidating its global communications planning business at PHD, sources said. The Omnicom Media Group network, already on the company's media roster, takes over from WPP's Maxus, which was…

Why Time Inc. Is Going Big on Branded Video

Entertainment Weekly's 'Lightbulb' puts spotlight on actors

As part of Time Inc.’s repositioning as a multi-platform media company, the publisher of titles like People and Sports Illustrated has been putting an increased emphasis on fostering cross-brand collaborations. So…

Draftfcb Is Unveiling Its Rebranding

Emphasizes its positioning as an integrated shop

This may be the most public course correction in modern agency branding: Draftfcb, formed by the combination of two Interpublic shops in 2006, is unveiling its new identity as FCB…

Ogilvy Chief Miles Young Is Busy Reinventing a Troubled Agency

So don't expect a Christmas card

Some five years ago, Coca-Cola’s Jonathan Mildenhall took his first tour of Asia after assuming the company’s top marketing job, and as one would expect, Miles Young, then regional chief…

Thanks to Facebook, IPG Has a Strong Quarter

Holding company sold half of its stake in site

Interpublic Group can thank its wise investment in Facebook for strong third quarter financial results. After selling half of its stake in the social network in August for $132 million,…

Is Michael Roth the Right Leader for IPG?

Stock plunge could be sign of deeper trouble

The recent nosedive taken by Interpublic Group’s stock has led investors to offload their shares in droves—a fire sale that raises questions about IPG’s leadership and future. Shares of IPG reached…

S.C. Johnson's Decision Reflects Conflict Avoidance

Ad incumbent Draftfcb loses 2nd largest client

By splitting the advertising portion of its massive global marketing services account between BBBO and Ogilvy & Mather, S.C. Johnson hedges its bets and insulates its business from potential conflicts. Both…