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Topic: Save the Children

Save the Children Follows Up Its Brutal Syria PSA With a Similar One About Literacy Escape a life of misery, for only 10 minutes a day

Attention, dads. If you take a nap instead of reading with your son, he will grow up to be the kind of illiterate, all-around failure who gets misspelled tattoos about…

September 11, 2014, 4:44 PM EDT

Adweek's Top 5 Commercials of the Week: May 2-9 These hot and cool spots crossed borders. Vote for your favorite

As the tulips pop and the winter garb is tucked away in the backs of closets, some of the brands that gave us our biggest ad hits of the week…

May 9, 2014, 9:16 AM EDT

Hot Fashion Models Are Recruited for 'Sexy' Ad, but Then Things Get Really Awkward An impossible assignment

Attractive models are great at being sexy in commercials—until the dialogue on the cue cards starts getting super weird and unsexy. Have a look at this video without spoilers, then scroll…

May 6, 2014, 12:56 PM EDT

Adweek's Top 5 Commercials of the Week: March 14-21 Inspiring stories from across the globe. Vote for your favorite spot

Life is full of challenging things. It's hard to raise a child with special needs. It's hard to overcome one's learning disabilities. It's hard to give voice to the voiceless.…

March 21, 2014, 9:17 AM EDT

Heartbreaking PSA Features Real Quotes From Syrian Children, Voiced by Stephen Hawking 'I cry all the time'

The children of Syria don’t have a voice, so rock star physicist Stephen Hawking is lending them his. Hawking is a man who knows what it's like to live without a…

March 20, 2014, 10:50 AM EDT

Adweek's Top 5 Commercials of the Week: March 1-7 Love, war, struggle and sport. Vote for your favorite spot

Get ready to ride the emotional roller coaster that is this week's best commercials. Your sadness for a girl whose life is torn apart by war will turn to tears of…

March 7, 2014, 9:14 AM EST

Three Years Later, We Finally Have a Brutally Powerful Ad About the Crisis in Syria A girl's life destroyed in one second a day

For PSA campaigns aimed at getting people to help the children of Syria, job one is making the crisis feel immediate rather than remote. Last month's hidden-camera stunt in Norway, in…

March 5, 2014, 11:46 AM EST

Ad of the Day: Charity Airs Shock Ad With Real Footage of a Woman Giving Birth Called a first for British TV

In what's being called a first for British television, charity organization Save the Children will air a PSA beginning Tuesday night that includes actual footage of a woman giving birth—and…

February 25, 2014, 11:28 AM EST

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