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Topic: Sauza

Ad of the Day: Sauza Tequila Lassos Another Hunk, and This Time He's a Cowboy Maker of the strangest margaritas in the West

The sensitive hunk and the hunky cowboy are two cornerstones of American advertising. Combined, they form the ultimate housewife fantasy: a man who will rescue you from the dangers of…

May 8, 2014, 1:31 PM EDT

Hunkvertising: The Objectification of Men in Advertising Some wish they’d just keep their assets covered

Call it hunkvertising. The objectification of men in advertising (as with women) is not new. Consider icons like the Marlboro Man and Old Spice’s sexy pitchman Isaiah Mustafa. And yet, a…

October 7, 2013, 10:09 PM EDT

YouTube's 10 Most-Watched Ads in April A pair of megahits led the way in a staggering month for online video

It's shaping up to be an astonishing spring for ads on YouTube. In March, Pepsi MAX's Jeff Gordon spot screeched its way to 33 million views, or about 13 million more…

May 8, 2013, 7:14 AM EDT

Did Kraft Swipe Sauza Tequila's Schtick and Its Spokesman? Zesty salad guy is also Sauza's new lifeguard

Sauza Tequila had a major hit last year with its "Make It With a Fireman" video, starring Thomas Beaudoin—which reached No. 15 on YouTube's list of the 20 most watched…

April 4, 2013, 8:23 AM EDT

YouTube's 20 Most Watched Ads of 2012 Nike, Pepsi and VW lead the way; Old Spice places most spots overall

Nike, Pepsi and Volkswagen, three global marketers that are old pros at creating blockbuster video content, produced the three most-watched commercials on YouTube this year, according to the video site's…

December 13, 2012, 6:36 AM EST

Hot Fireman Shows the Ladies How to Make a Sauza Margarita Demo ad mixes 'tequila, bone structure, and kittens'

Super-manly spokesmen have been proliferating ever since the Old Spice guy first started yammering in his bath towel. The genre is getting pretty thin, but Sauza tequila comes up with…

April 20, 2012, 10:49 AM EDT

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