Topic: satellite

5 Things You Should Know About Addressable Ads as More Dollars Shift to Digital

Advanced advertising needs better clarity

The momentum behind addressable TV, delivering household-specific advertising based on an advertiser-defined target—regardless of programming or time of day in both live and playback modes—has reached an important inflection point…

Will Dish's AutoHop Die by Inches After the CBS Deal?

Network gets to abstain from ad-skipping software

Maybe the most interesting facet of CBS' deal with Dish Network, finally reached on Saturday morning after CBS was blacked out on the company's systems Friday evening, is its exemption…

NBCU Appoints CFO for E! and Esquire Network

Donald Storm will helm financials at two networks

NBCUniversal announced today that it has appointed Donald C. "D.C." Storm II as CFO of E! and Esquire Network. Formerly the vp of financial planning and analysis at NBCU Corporate,…

AT&T in Talks to Acquire DirecTV

$50 billion deal could close within weeks

DirecTV and AT&T are in talks to merge, with AT&T taking a stake in the smaller company in a deal composed of both cash and shares, according to multiple reports. Stock…

Viacom, DirecTV Settle Carriage War

26 networks restored after protracted spat

Viacom has reached an agreement with DirecTV after a 10-day blackout that shut 20 million subscribers out of popular networks Comedy Central, MTV and Nickelodeon, and two dozen others. The…

Old Spice Marketer Moorhead Is New Dish CMO

Led P&G brand revival

Can James Moorhead do for satellite TV what he pulled off for a grooming throwback? Moorhead, credited with the revival of Old Spice, has been named chief marketing officer for pay-TV…

DirecTV's NFL Promotion Pays Off

Satellite company saw big subscriber boost

DirecTV’s pricey NFL promotion, the biggest subscriber increase in seven years, has more than paid off: The satellite TV provider outshone analysts’ expectations and bucked industry trends, according to The…

Dish Network Launches Agency Creative Review

Spent $250 million in measured media in 2010

Dish Network’s new chief executive Joe Clayton isn’t officially on the job till next month, but he's already making his presence felt: The satellite TV provider is looking for its…

Disney Sues Dish

The house of the Mouse upset about free Starz fare

Walt Disney Co. is suing Dish Network in Manhattan Federal Court, claiming that the second largest U.S. satellite TV provider is cutting into the Mouse’s profits by airing its movies…