Topic: Sarah Thompson

How 6 Powerful Women in Media and Marketing Redefined the Rules of Leadership

It starts with authenticity

Women are having a moment. Ignited by Sheryl Sandberg's manifesto, Lean In, the issue of gender equality became part of the national discourse. And it has remained there thanks in large part…

Droga5 Found Its Newest Client, NRG Energy, Through Old-Fashioned Matchmaking

WME's sports unit made the connection

Droga5's deal with William Morris Entertainment continues to pay dividends. WME's 49 percent investment in the agency has led to choice creative projects for WME clients like Dwayne "The Rock" Johnson.…

Agency of the Year: A Maturing Droga5 Still Hasn't Lost Its Edge

With a broader range and bigger ideas, the shop only seems to get better

The inspiration for "This Is Wholesome," the phenomenal, very un-Droga5-like campaign that the agency created for Honey Maid this year, came on a playground in New York's East Village. That’s where agency…

Key Players at Droga5 N.Y. Take Global Roles

Sarah Thompson, Jonny Bauer are big drivers of growth

Two big drivers of Droga5's business growth are rising to global roles. Sarah Thompson and Jonny Bauer, CEO and chief strategy officer of the agency's flagship New York office, will now…

David Droga Talks Management Moves

10 agency leaders assume bigger roles

As the saying goes, success has many fathers and failure is an orphan. Well, today Droga5, riding a wave of revenue growth from marketers such as Kraft, Coca-Cola and Prudential,…