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Topic: SapientNitro

Did You Leave Advertising for a Few Years? Here's the Painful Truth About Getting Back In

SapientNitro begins pilot program for 'Returnships'

Have you left the advertising business for an extended period of time, perhaps to have a family or take care of a loved one? You might not find too many…

Why Your Company Needs to Hire a CMTO

How to define and recruit the right tech-marketing leader

When they were in college, your CMO and CIO did not have the same major. Their first jobs out of school were probably not the same, and no decent hiring…

Here Are the Year's Most Inventive Marketing, Media and Digital Campaigns, Honored by Project Isaac

2015's class of genius creations

Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only…

Birchbox's Monthly Deliveries Will Give Virtual Reality a Fascinating Test Run

Combining cutting-edge tech with direct mail

Online beauty retailer Birchbox is the latest brand to take virtual reality for a spin. In August, subscribers to Birchbox Man, a monthly service providing grooming-product samples, will find a…

Tinder Founder Says More Than 20% of Users Swipe Right on Brands

Sean Rad looks to hook up with advertisers at Cannes

CANNES, France—Sean Rad, co-founder of Tinder, is the face of modern dating. His app is responsible for billions of potential love matches, all based on a rather simple concept: swiping…

SapientNitro Named British Airways' Digital Lead Agency

Work was previously at OgilvyOne

This time SapientNitro won the prize. The Publicis Groupe agency has been named the digital lead for British Airways, business previously handled by OgilvyOne. Last year SapientNitro emerged as a review…

Apple Watch Is Only the Tip of the Iceberg for Fashionable Tech at SXSW

3-D printers and smart fabrics are changing the industry

The fashion industry is notorious as a slow mover in digital, with brands that have storied histories not lending themselves to fast-moving trends. It's also an industry known for constantly…

Marketers Bet on Clever Hashtag Campaigns to Stand Out at SXSW

From #hangovercures to #hungerstrikes

This Friday, agencies, brands and startups will descend on Austin, Texas, for the annual South by Southwest Interactive conference. Last year's event brought in 32,800 people, and if you're a…

Chrysler Is Putting Its Digital Agency Under Review

SapientNitro has handled the business since 2010

Fiat Chrysler is reviewing its digital agency business, according to sources involved with the process. For now it remains unclear if the automaker is using a consultant, which agencies could be…

How Target Identifies the Hottest Retail Tech 18 Months Before It's Cool

Its innovation lab in S.F. has shifted from learning to making

When Target opened its San Francisco innovation lab in 2012, the goal—as with most brands—was to work closely with tech startups to apply digital smarts to retail. With two years…

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