SapientNitro | Adweek SapientNitro | Adweek
Advertisement

Topic: SapientNitro

What Exactly Is Going On at iCrossing? Hearst's digital agency is beset by turnover as it expands beyond search

These are boom times for digital agencies—particularly those that have stayed in stride with the latest hot trend. Where search was the discipline clients craved five years ago—thanks, Google—social and…

January 13, 2014, 6:00 AM EST

Twitter Ad Retargeting Is Just in Time for Holiday Retail Pressure Cooker Brands will be testing on a huge marketing stage

Twitter entered the programmatic realm today with an ad retargeting feature called Tailored Audiences. But with Black Friday and Cyber Monday in the rearview mirror, is it too late for holiday-minded…

December 5, 2013, 2:54 PM EST

Genius or Process? How Top Creative Directors Come Up With Great Ideas Strategies for making magic

It's a bit of a pointless exercise to ask creative people where they get their ideas. (As if they know.) What they can reveal, more reliably, are the processes, environments…

September 25, 2013, 8:36 AM EDT

Cole & Weber United Adds a New Partner Elizabeth Rowny is a former account chief at TBWA

Cole & Weber United has hired a new fourth partner. Elizabeth Rowny will assume the role of managing director, overseeing client services. She joins the WPP Group shop after four years…

September 19, 2013, 3:48 PM EDT

Gary Koepke Is Promoted to SapientNitro N.A. CCO Former Modernista! co-founder

Gary Koepke has been promoted to chief creative officer, North America, at SapientNitro, after joining the company last year as global executive creative director of brand content innovation. He fills the…

August 1, 2013, 1:39 PM EDT

National Grid Makes MRY Lead Digital Agency Assignment follows pitch

Energy provider National Grid has hired Publicis Groupe's MRY as its lead digital agency following a review. MRY has in the past worked on a project basis with National Grid on…

July 19, 2013, 10:33 AM EDT

Brazil's Unrest May Affect Social Media Marketers for a Year Agencies adapt to unprecedented environment, which may become new normal

When Brazilian digital agency execs recently flew home from Cannes to São Paulo or Rio de Janeiro, they landed onto a terrain rattled by people-in-the-streets protests on a scale that's…

June 27, 2013, 1:21 PM EDT

Razorfish Opens San Francisco Lab for Emerging Retail Experiences Follows successful space in Atlanta

There’s no shortage of specialists out there to help make the digital dreams of retailers a reality. As the concept of the fully digitized store spreads, agencies including AKQA, iCrossing…

June 3, 2013, 10:01 PM EDT

Sapient CMO Bill Kanarick Talks Brand Narratives Defines his company's "storyscaping" concept

SapientNitro will hold its third annual iEX marketing event on May 29 at at the London Film Museum in the United Kingdom, featuring speakers such as Oscar-winning director James Cameron,…

May 2, 2013, 5:16 PM EDT

Agency Execs' Favorite SXSW Hot Spots Festival vets make their picks

Austin is a Texas-sized town, but it’s about to get super crowded as an estimated 28,000 people descend on it for South by Southwest. That means a massive amount of…

March 7, 2013, 10:33 PM EST

Advertisement