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Topic: SapientNitro

Sapient CMO Bill Kanarick Talks Brand Narratives Defines his company's "storyscaping" concept

SapientNitro will hold its third annual iEX marketing event on May 29 at at the London Film Museum in the United Kingdom, featuring speakers such as Oscar-winning director James Cameron,…

May 2, 2013, 5:16 PM EDT

Agency Execs' Favorite SXSW Hot Spots Festival vets make their picks

Austin is a Texas-sized town, but it’s about to get super crowded as an estimated 28,000 people descend on it for South by Southwest. That means a massive amount of…

March 7, 2013, 10:33 PM EST

TBWA\Chiat\Day N.Y. Adds Top Managers Office boss Harwood-Matthews seeks 'roundtable approach'

Talk about a baptism of fire. Robert Harwood-Matthews, in his first five months as president of the New York office of TBWA\Chiat\Day, has lost one of his office’s biggest accounts (Vonage)…

March 5, 2013, 3:05 PM EST

Pinterest's Retail Problem As more shoppers use the online scrapbook to showcase brands, retailers struggle to keep pace

Fashion retailer H&M is pretty popular on Pinterest—in spite of itself. Over the last month, the social scrapbooking platform’s users have pinned, repinned, commented on or liked the brand’s products…

February 4, 2013, 3:57 AM EST

Sizing Up the CES Crapshoot Despite charges that its influence has waned, the Vegas extravaganza remains a techie mecca

The holidays are over. Time to go on that diet and hit the gym. Or you could destroy all those New Year’s resolutions in a flash by attending the annual…

January 7, 2013, 12:01 AM EST

Razorfish Formalizes Ad Product Practice Digital shop launches Co-Lab initiative

Agencies have been partnering with emerging media platforms for years to create new ad products. And on the flip side, over the last 18 months, it's been en vogue for…

December 13, 2012, 9:30 AM EST

SapientNitro Buys Second Story; Digital In-Store Heating Up Recent moves indicate interactive retail could be 2013 battleground

If recent events prove to be bellwethers, digital in-store work is shaping up as a key battleground among interactive agencies going into 2013. SapientNitro increased its bet on digital in-store today,…

November 7, 2012, 2:12 PM EST

Sandy's Aftermath: SapientNitro Office May Not Reopen Until Next Week 4As and other partners assist firm as lower Manhattan office remains closed

As most New Yorkers head back into the office this week post-Hurricane Sandy, SapientNitro’s 300-plus staffers are still tasked with showing a steely, post-storm resolve, working out of makeshift offices…

November 6, 2012, 11:28 AM EST

Razorfish's Atlanta Lab Focuses on In-Store Digital Will soon open similar labs in San Francisco and New York

If you talk to big digital agencies like Razorfish and SapientNitro these days, it sounds like the new money to be made in digital is based inside retail stores. Razorfish is certainly…

October 16, 2012, 3:28 PM EDT

SapientNitro: Major Retailers Lack In-Store Digital Savvy Bloomingdale's and Sephora are lone bright spots among retailers

SapientNitro is releasing a 156-page report today that rates retail brands on whether or not they are using digital signage and other interactive features in their stores well. A number…

October 9, 2012, 10:30 AM EDT

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