Topic: SapientNitro
The Pinterest hysteria from the early months of 2012 may have abated, but marketers’ interest in the social scrapbooking site is only accelerating. However, just what to do with Pinterest…
Thanks to a piece of national legislation passed last fall, Vail Resorts is gearing up for summertime revenues in the same mountains where it offers ski slopes to consumers. Through…
Nascar has tapped SapientNitro to facilitate a complete digital overhaul by the beginning of 2013, the companies announced today. When the stock car racing brand emerges from the design and…
When The New York Times covers your launch, you’re not an average tech startup. When you become the first Apple app to integrate with Pinterest, you solidify that vaunted status.…
The Aruba Tourism Authority has privatized and installed new leaders. Could new agencies be far behind? The tourism authority is in the midst of two reviews: one for its advertising business…
Nascar has asked Turner Sports for the keys to Nascar.com and is now looking for a digital agency to help navigate a site relaunch. In an agreement announced Monday, Nascar will…
It's time for your social-media catastrophe of the week. This one comes courtesy of ad agency SapientNitro, and is essentially a two-parter. What happened was: The agency posted a hilariously…
McCann Erickson has hired digital exec Hank Summy as North American president, filling the vacancy left by former president Robert LePlae's mid-September exit, the agency announced Friday. Starting in November, Summy,…
GENESIS: Foot Locker is heading back to school. Old school, that is. A pair of seasonal spots, shot in a period style by director Aaron Ruell for ad agency SapientNitro,…
