Topic: SapientNitro

Publicis Groupe Merges Global Digital Networks Sapient and Razorfish

SapientRazorfish combines assets

Publicis Groupe confirmed weeks of rumors today, announcing the merger of its SapientNitro and Razorfish networks to create a new global operation it's calling SapientRazorfish. The goal is to better…

Carnival Is Using Facial Recognition on Cruises to Help Passengers Buy Photos of Themselves

Souped-up ship plays with digital photography

The next time you take a Carnival cruise, don't be surprised if the brand digitally tags you in photos taken aboard the ship. The Carnival Vista just finished making its first…

SapientNitro Interns Make 'Ugly Foods' Desirable With This Online Game

Preventing shoppers from wasting lumpy produce

Twenty-six percent of all produce will be tossed in the trash before even reaching grocery store shelves. That's mostly because it's oddly shaped and, well, kind of ugly. SapientNitro's nine…

How Agencies Are Changing Their Approach to Recruiting Talent at Cannes

Fewer recruiters are making the trip

  The Cannes Lions Festival of Creativity has long been a celebration of some of the most inspiring and creative…

This Spooky Trailer for Cinemax's Outcast Makes You Feel Like a Demon Is Possessing You

Campfire's latest experience wants to scare you

Imagine for a minute a demon is possessing you. You close your eyes and a husky, smoky voice whispers, "It'll be over soon, don't fight too hard." The darkness envelops…

How South Dakota's Custer State Park Is Convincing Tech-Savvy Folks to Get Outdoors

Second Story wants you to explore nature sans smartphone

Second Story, SapientNitro's interactive studio arm, was presented with two interesting challenges to solve for Custer State Park—71,000 acres of beautiful land located in South Dakota. The park, while breathtaking…

John Cho Appears in Popular Movie Posters to Address Lack of Diversity in Hollywood

SapientNitro digital strategist's campaign goes viral

Take a look at a handful of movie posters from some of the hottest films, from Avengers: Age of Ultron, Me Before You and Jurassic World. What do you notice? William…

SapientNitro Will Bring the World of Avatar's Pandora to Life

Agency will create an evolving digital ecosystem

Publicis Groupe agency SapientNitro has entered into a multiyear deal with James Cameron's Lightstorm Entertainment and 20th Century Fox to bring a digital Avatar experience to life. The project will…

Agencies Address How They’re Restructuring to Fight a Breaking Business Model

Publicis Groupe and DDB share insights at 4A’s Transformation

Advertising agencies must evolve in order to survive and support the growing demands of clients. Otherwise, they're doomed to fail, agency leaders speaking at the 4A's Transformation conference say.  Speakers at…

Ad of the Day: A Kind, Curious British Airways Flight Attendant Falls in Love With India

SapientNitro's lovely long-form spot is inspired by a true story

In this ad, British Airways gives us a simple, beautiful story about falling in love with India. England and India have always had a complicated relationship, but British Airways just sent…