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Topic: SapientNitro

SapientNitro Named British Airways' Digital Lead Agency

Work was previously at OgilvyOne

This time SapientNitro won the prize. The Publicis Groupe agency has been named the digital lead for British Airways, business previously handled by OgilvyOne. Last year SapientNitro emerged as a review…

Apple Watch Is Only the Tip of the Iceberg for Fashionable Tech at SXSW

3-D printers and smart fabrics are changing the industry

The fashion industry is notorious as a slow mover in digital, with brands that have storied histories not lending themselves to fast-moving trends. It's also an industry known for constantly…

Marketers Bet on Clever Hashtag Campaigns to Stand Out at SXSW

From #hangovercures to #hungerstrikes

This Friday, agencies, brands and startups will descend on Austin, Texas, for the annual South by Southwest Interactive conference. Last year's event brought in 32,800 people, and if you're a…

Chrysler Is Putting Its Digital Agency Under Review

SapientNitro has handled the business since 2010

Fiat Chrysler is reviewing its digital agency business, according to sources involved with the process. For now it remains unclear if the automaker is using a consultant, which agencies could be…

How Target Identifies the Hottest Retail Tech 18 Months Before It's Cool

Its innovation lab in S.F. has shifted from learning to making

When Target opened its San Francisco innovation lab in 2012, the goal—as with most brands—was to work closely with tech startups to apply digital smarts to retail. With two years…

This Insanely Large Billboard Will Light Up an Entire Block of Times Square Starting Tonight

Google is first to rent the 'jaw-dropping' space

An enormous eight-story digital billboard will light up Times Square Tuesday night, and Google will be the first company to run an ad campaign on it later this month. The billboard,…

Sapient's Net Income Falls Amid Publicis Groupe's Bid to Buy the Company

Revenue for the quarter, however, grew 9%

Talk about bad timing: Sapient today reported third-quarter net income fell 15 percent to $22.3 million, just four days after Publicis Groupe said it would pay a 44 percent premium…

Inside Whole Foods' Store of the Future

Tackles sustainability with digital displays

Just one week after launching its first national branding campaign, Whole Foods is promoting its sustainability cred in stores. The upscale grocer—with the help of SapientNitro's Second Story—has loaded up its…

Here Are the Pros and Cons of Snapchat Taking on Ads

Data is both a blessing and a curse

With Snapchat CEO Evan Spiegel confirming long-held speculation that his mobile-social app will soon debut ads, we reached out to marketing practitioners for reaction. From an advertising-minded perspective, here are…

Mobile vs. Desktop: See Which Medium Wins in 5 Key Comparisons

It's probably closer than you think

Mobile's come a long way in recent years as an advertising and marketing category. But what competitive edges does mobile offer as we head into the fourth quarter of 2014? We asked…

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