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Topic: SapientNitro

How Agencies Are Changing Their Approach to Recruiting Talent at Cannes

Fewer recruiters are making the trip

  The Cannes Lions Festival of Creativity has long been a celebration of some of the most inspiring and creative…

This Spooky Trailer for Cinemax's Outcast Makes You Feel Like a Demon Is Possessing You

Campfire's latest experience wants to scare you

Imagine for a minute a demon is possessing you. You close your eyes and a husky, smoky voice whispers, "It'll be over soon, don't fight too hard." The darkness envelops…

How South Dakota's Custer State Park Is Convincing Tech-Savvy Folks to Get Outdoors

Second Story wants you to explore nature sans smartphone

Second Story, SapientNitro's interactive studio arm, was presented with two interesting challenges to solve for Custer State Park—71,000 acres of beautiful land located in South Dakota. The park, while breathtaking…

John Cho Appears in Popular Movie Posters to Address Lack of Diversity in Hollywood

SapientNitro digital strategist's campaign goes viral

Take a look at a handful of movie posters from some of the hottest films, from Avengers: Age of Ultron, Me Before You and Jurassic World. What do you notice? William…

SapientNitro Will Bring the World of Avatar's Pandora to Life

Agency will create an evolving digital ecosystem

Publicis Groupe agency SapientNitro has entered into a multiyear deal with James Cameron's Lightstorm Entertainment and 20th Century Fox to bring a digital Avatar experience to life. The project will…

Agencies Address How They’re Restructuring to Fight a Breaking Business Model

Publicis Groupe and DDB share insights at 4A’s Transformation

Advertising agencies must evolve in order to survive and support the growing demands of clients. Otherwise, they're doomed to fail, agency leaders speaking at the 4A's Transformation conference say.  Speakers at…

Ad of the Day: A Kind, Curious British Airways Flight Attendant Falls in Love With India

SapientNitro's lovely long-form spot is inspired by a true story

In this ad, British Airways gives us a simple, beautiful story about falling in love with India. England and India have always had a complicated relationship, but British Airways just sent…

How This Independent Agency Is Starting Its Aggressive Global Expansion Plan

Cummins & Partners buys dc3

Global independent ad agency Cummins & Partners today announced it has acquired Brooklyn, N.Y.-based creative agency dc3. The acquisition is part of the agency's strategy to expand its global brand…

This 'Returnship' Eases People's Transition Back to Agency Jobs After Years Away

SapientNitro’s program could serve as a model

Sue Vering was an associate creative director at DDB Chicago when she left in 1998, ultimately taking seven years off from the ad business to raise her daughter, get involved…

Why Your Company Needs to Hire a CMTO

How to define and recruit the right tech-marketing leader

When they were in college, your CMO and CIO did not have the same major. Their first jobs out of school were probably not the same, and no decent hiring…

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