Topic: SapientNitro
SapientNitro will hold its third annual iEX marketing event on May 29 at at the London Film Museum in the United Kingdom, featuring speakers such as Oscar-winning director James Cameron,…
Austin is a Texas-sized town, but it’s about to get super crowded as an estimated 28,000 people descend on it for South by Southwest. That means a massive amount of…
Talk about a baptism of fire. Robert Harwood-Matthews, in his first five months as president of the New York office of TBWA\Chiat\Day, has lost one of his office’s biggest accounts (Vonage)…
Fashion retailer H&M is pretty popular on Pinterest—in spite of itself. Over the last month, the social scrapbooking platform’s users have pinned, repinned, commented on or liked the brand’s products…
The holidays are over. Time to go on that diet and hit the gym. Or you could destroy all those New Year’s resolutions in a flash by attending the annual…
Agencies have been partnering with emerging media platforms for years to create new ad products. And on the flip side, over the last 18 months, it's been en vogue for…
If recent events prove to be bellwethers, digital in-store work is shaping up as a key battleground among interactive agencies going into 2013. SapientNitro increased its bet on digital in-store today,…
As most New Yorkers head back into the office this week post-Hurricane Sandy, SapientNitro’s 300-plus staffers are still tasked with showing a steely, post-storm resolve, working out of makeshift offices…
If you talk to big digital agencies like Razorfish and SapientNitro these days, it sounds like the new money to be made in digital is based inside retail stores. Razorfish is certainly…
SapientNitro is releasing a 156-page report today that rates retail brands on whether or not they are using digital signage and other interactive features in their stores well. A number…
