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Topic: SapientNitro

Ad of the Day: A Kind, Curious British Airways Flight Attendant Falls in Love With India

SapientNitro's lovely long-form spot is inspired by a true story

In this ad, British Airways gives us a simple, beautiful story about falling in love with India. England and India have always had a complicated relationship, but British Airways just sent…

How This Independent Agency Is Starting Its Aggressive Global Expansion Plan

Cummins & Partners buys dc3

Global independent ad agency Cummins & Partners today announced it has acquired Brooklyn, N.Y.-based creative agency dc3. The acquisition is part of the agency's strategy to expand its global brand…

This 'Returnship' Eases People's Transition Back to Agency Jobs After Years Away

SapientNitro’s program could serve as a model

Sue Vering was an associate creative director at DDB Chicago when she left in 1998, ultimately taking seven years off from the ad business to raise her daughter, get involved…

Did You Leave Advertising for a Few Years? Here's the Painful Truth About Getting Back In

SapientNitro begins pilot program for 'Returnships'

Have you left the advertising business for an extended period of time, perhaps to have a family or take care of a loved one? You might not find too many…

Why Your Company Needs to Hire a CMTO

How to define and recruit the right tech-marketing leader

When they were in college, your CMO and CIO did not have the same major. Their first jobs out of school were probably not the same, and no decent hiring…

Here Are the Year's Most Inventive Marketing, Media and Digital Campaigns, Honored by Project Isaac

2015's class of genius creations

Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only…

Birchbox's Monthly Deliveries Will Give Virtual Reality a Fascinating Test Run

Combining cutting-edge tech with direct mail

Online beauty retailer Birchbox is the latest brand to take virtual reality for a spin. In August, subscribers to Birchbox Man, a monthly service providing grooming-product samples, will find a…

Tinder Founder Says More Than 20% of Users Swipe Right on Brands

Sean Rad looks to hook up with advertisers at Cannes

CANNES, France—Sean Rad, co-founder of Tinder, is the face of modern dating. His app is responsible for billions of potential love matches, all based on a rather simple concept: swiping…

SapientNitro Named British Airways' Digital Lead Agency

Work was previously at OgilvyOne

This time SapientNitro won the prize. The Publicis Groupe agency has been named the digital lead for British Airways, business previously handled by OgilvyOne. Last year SapientNitro emerged as a review…

Apple Watch Is Only the Tip of the Iceberg for Fashionable Tech at SXSW

3-D printers and smart fabrics are changing the industry

The fashion industry is notorious as a slow mover in digital, with brands that have storied histories not lending themselves to fast-moving trends. It's also an industry known for constantly…

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