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Topic: SAP

Nissan's CEO Says Apple's Car-Making Initiative Is 'Good News for Us'

Carlos Ghosn sees tech giants as allies

The topic was the Internet of Things, with a strong emphasis on smart cars and mobile devices connected to a ubiquitous data cloud. And with so many of the tens…

This Agency Was Tackling Search Before Google Even Existed

Acronym wants your company to be an SEO superstar, too

Specs Who Michael Bruh (l.), president, COO; Selina Eizik, U.S. CEO; Anton Konikoff, founder, global CEO What Paid search and SEO agency Where New York, London and Singapore Talk about old school. Launched in…

IBM Buys Silverpop as Cloud-Based Acquisitions Pool Dries Up

Marketo still lingers as a big fish

IBM has purchased Atlanta-based software provider Silverpop, and the arms race among tech giants is probably on its last legs when it comes to cloud-based marketing players. The Atlanta Business Journal reported…

Adobe-SAP Deal Brings Ads and CRM Together

Still work to be done, analyst says

The Adobe-SAP deal announced today will likely have significant advertising, mobile marketing ramifications and customer relationship management for their brand clients. Adobe serves names such as Hyatt, Comcast and Scottrade,…

Web Ad Exchange OpenX Adds Dentsu as Investor

Agency network joins latest funding round

Last month, the independent Web ad exchange OpenX landed a $22.5 million funding round. Now, the company has added a key new investor: Dentsu’s digital subsidiary Cyber Communications. Dentsu’s investment “provides…

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