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Topic: Samsung Galaxy S4

Major League Baseball Is Trying Hard to Expand Its Fan Base With Social and Video Integrations

Will other leagues emulate the Fan Cave experiment?

Major League Baseball and MTV are creating a glitzy field of dreams designed to lure the 12-34 demographic by fusing the game with popular culture in a highly immersive way.  Afrojack…

Samsung Moves U.S. Digital to R/GA

Phone account had been at Razorfish

Samsung Telecommunications America has appointed R/GA as its new lead digital agency, sources said. The business moved from Publicis Groupe's Razorfish, which won the account last November. Samsung, which manufactures Galaxy…

Ad of the Day: Samsung

Dad may be the swaddle master but the kid has him beat in this Galaxy S4 spot

There is no one—and I mean no one—less cool than a new parent. The arrival of a newborn instantly transforms the late-night partier into a midnight feeder, and designer duds…

Samsung's 'Smart Pause' Feature Could Better Mobile Video Advertising

Futuristic quirk has marketing ramifications, per industry players

Perhaps the most interesting item to come out of Samsung's Galaxy S4 announcement last night—from an advertising perspective, that is—was the so-called smart pause feature for video. Utilizing the phone's…

Samsung Galaxy S4 Will Boost Mobile Advertising, Say Industry Players

Could even alter Apple's favored status among marketers

Mobile marketers were already pumped about the Samsung Galaxy S4, even before the phone was unveiled at Radio City Music Hall on Thursday night in New York. Images of the…

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