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Topic: Samsung Galaxy

Q&A: How Samsung Embraced Innovation to Become a Global Master of Brand Marketing

And earn Cannes' Marketer of the Year honors for 2016

Even Samsung's top marketing executives like Younghee Lee admit it wasn't long ago that consumers thought of the company as "boring and monotonous," a geeked-out marketer working with a little-known…

Samsung's First Galaxy S7 Ads Are Dorky, Endearing and Packed With Perfect Cameos

W+K's anthem spot brings in Wesley Snipes, Lil Wayne and William H. Macy

Today's best celebrity ad appearances include a healthy dose of self-mockery, and Samsung might have just set the bar with its new Galaxy S7 spots from Wieden + Kennedy. Hard to…

When Tech Brands Pivot, Marketers Must Sell the Changes With Aplomb

Just Dance is the latest challenged by disruption

The wand-waving and arm-flapping that defined a Wii-inspired generation of gamers are going out of vogue—and that's a problem for Just Dance. The video game built up a following of…

Adweek's Top 5 Commercials of the Week: July 11-18

Some people dance naked, while others are fast asleep. Vote for your favorite

Sports are a major theme of this week's roundup of the best ads, as Samsung propels fútbol into a dystopian future, ESPN uses plucky '70s walk-on Daniel "Rudy" Ruettiger to spark…

Ad of the Day: Samsung's Sci-Fi Soccer Epic Reaches Its Final Chapter

After 8 months, the Galaxy 11 finish their game for the fate of Earth

Samsung Mobile's epic sci-fi soccer battle, which has been playing out in big-budget videos since last November, has finally reached its conclusion. "The Match Part 2," released this week as a…

How Samsung and David Ortiz Roped the President Into a Promotional Selfie

Obama photo was a planned social stunt

Has Samsung gone selfie crazy? The smartphone maker behind the Oscar selfie tweeted 'round the world has now brought President Barack Obama unwittingly into its marketing act. Unbeknownst to the leader of…

Ellen's Selfie Scores Oscar Gold for Samsung

Tops brand mentions across social, while Pepsi blows up Twitter

When Oscars host Ellen DeGeneres snapped that epic selfie with the Samsung Galaxy Note during last night's ceremony, it effectively snagged "Best Picture"—among marketers, that is. According to Kontera, which analyzed millions…

LeBron Helps Samsung Videos Score in Another 'Galaxy'

Brand is No. 1 on the charts again

Samsung Galaxy can do no wrong, it seems, when joining forces with the sports world. For the second week in a row, the electronics brand tops the VideoWatch/VidIQ YouTube brand…

Olympics Help Propel Videos for Samsung, Chevy and Liberty Mutual

New Zealand Air's 'Swimsuit Issue' scores, too

The last time we checked in with the VideoWatch/VidIQ YouTube brand chart, it was all about the Super Bowl. And now the Sochi Olympics are well-represented, with Games-themed spots from…

Tech Brands Dominate Last Days of 2013 on YouTube

Year-in-review from Google, LeBron Samsung spot nab big numbers

The year is almost over. So naturally, last week, a heart-tugging clip from Google compiling the most memorable moments of 2013 ruled YouTube with close to 20 million views. That…

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