Topic: Salesforce
When Salesforce acquired social marketing software company Buddy Media in June for $689 million, the CRM giant’s execs said the resulting Salesforce Marketing Cloud—merging Buddy and Salesforce-owned social analytics firm…
More and more marketers are coming around to the idea that social shouldn’t be siloed. Capitalizing on that shift are companies like Google—which acquired marketing software company Wildfire to build out…
Social data company 33Across has notched $13.1 million in its latest funding round, bringing the total funding raised to more than $26 million, said CEO Eric Wheeler. New investor Pelion…
Like a guy looking at a double rainbow, marketers have been staring at their brands’ social data and asking themselves, “What does this mean?!” The job of CRM giant Salesforce’s…
CRM giant Salesforce has kept busy these past couple weeks, particularly its social analytics arm Radian6. First Salesforce announced plans to acquire social marketing software company Buddy Media, and then…
Last October LinkedIn announced marketers would be able to post status updates to their company pages. Now the business-minded social network is adding the ability for marketers to pinpoint those…
Salesforce isn't playing around when it comes to social. Just over a week after announcing that it's buying social marketing software company Buddy Media, the CRM giant inked a deal with…
Salesforce announced this morning that it is buying social media management platform Buddy Media for $689 million. The deal, which All Things D reported was on the horizon last week,…
While the media world has gawked at Facebook’s stock price, big enterprise IT companies have been quietly snapping up a hot commodity: social marketing management firms. Two weeks ago, Oracle said…
